2014 Nissan Frontier Sv on 2040-cars

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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Recharge Wrap-up: liquid-cooled Tesla Supercharger, Acenta+ Leaf

A new video offers a close look at Tesla's updated Supercharger. Recently, Elon Musk spoke about the new charging station with a thinner, suppler liquid-cooled cable that is not only easier to manage, but has the potential to handle larger loads and offer quicker recharging. The first examples have been installed in Mountain View, CA, which we can see in this video. Besides the new cable, the new Supercharger also features a solid "button" on the charging handle as well as vents around the bottom of the unit. The video even shows thermal imaging of the new Supercharger, which shows the cable to be cooler than the cameraman usually records. See for yourself in the video above, and read more at Treehugger. Nissan has added a new trim level to the Leaf in the UK. The Acenta+ slots above the Acenta and just below the range-topping Tekna. It comes standard with the 6.6-kW onboard charger and Mode-3 32-amp (EVSE) cable. Using a fast charger, the Acenta+ Leaf can charge to 100 percent in just four hours. "We're delighted to add a new member to the Leaf family in the UK," says Nissan Motor GB Managing Director James Wright. "More than 9,500 Leafs have already been sold here and Nissan is the undisputed leader in the EV market. This new model delivers exceptional value and showcases the Leaf's incredible technology and engineering." Read more at Next Green Car. Mercedes-Benz Malaysia says its vehicles are compatible with B10 biodiesel blend. Malaysia recently announced a mandate for diesel to be sold blended with 10 percent palm-oil based biodiesel, after which, carmakers like BMW and Mercedes-Benz came forward with concerns over compatibility with their vehicles. "We have evaluated carefully the influence of B10 Biodiesel blends on our current diesel vehicles for the Malaysian market and we are now able to confirm its compatibility," says Mercedes-Benz Malaysia President and CEO Roland Folger. "We have service intervals of 12,000 km to ensure that our customers are not affected by the diesel quality. Our diesel-powered vehicles currently sold in Malaysia were seen to have run both smoothly and safely with the use of the B10 biodiesel blend." Read more from Paul Tan's Automotive News. Renault has honored its leading electric vehicle dealers with the 2015 Renault EV Awards.

2014 Nissan Rogue

When I first started in this whole automotive journalism biz, I held a sort of hodgepodge receptionist/gopher/production assistant role, and each morning as the staff filed in, I'd ask them how they liked whatever car they were assigned to drive the previous night. Most of my colleagues would regale me with anecdotes about how good or bad a vehicle was, but one co-worker, every single morning, would answer my query with the exact same phrase: "It was fine."
I always assumed this was just a brush-off, an "ask me again after I've had a cup of coffee" sort of response. But then I found myself in a similar moment of brevity following the launch of the 2014 Nissan Rogue earlier this week. After returning home, a friend asked me what I thought of the new Rogue, and I replied, word for word, "It was fine."
And, well, it was. Nothing worth wasting exclamation points over, good or bad. Aside from something like the interesting-to-drive Mazda CX-5 or funky-looking Jeep Cherokee, nothing in this class really tries to set the world on fire. And that, right there, is fine. Nissan doesn't need to do anything crazy with its second-generation Rogue. It just needs to offer a well-equipped crossover that's handsome, functional, efficient and priced right - sticking to the same formula that made the first-generation model so successful while offering the latest crop of creature comforts in a more modern package.