2010 Nissan Frontier Low Mileage4.0l on 2040-cars

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The Nissan Ariya was nearly the new Murano

NEW YORK — In addition to providing thoughts on a future Xterra while at the New York International Auto Show, Nissan Americas Senior Vice President and Chief Planning Officer Ponz Pandikuthira also talked with us a bit about EVs, and more specifically model lines and nameplates. We've seen a few strategies ranging from almost completely new and parallel model lines (such as Hyundai's Ioniqs and Kia's EV#s), to reusing old names on still similarly parallel models (such as Chevy's Equinox, Blazer and Silverado EVs), and of course blends of the two. So far, Nissan has gone with the separate model route with Leaf and Ariya, but that may not be as much the case in the future. Pandikuthira noted that now, consumers don't have as much interest in their EVs being some completely unique, statement piece. As such, both Nissan and Infiniti will be adding EVs to existing nameplates more so than totally new model lines. He didn't say whether they would simply be electric variants of existing internal combustion models, or something like Chevy's model, though. But he did note that the Nissan Ariya was, at one point, considered as a possible Murano successor. It certainly would make sense to us. The Ariya is a distinct-looking crossover, and one with a very upscale interior, both key tenets of the Murano from that model's introduction in the early 2000s. Plus, the Murano is in pretty dire need of a replacement, as the current generation dates back nearly a decade ago to the 2015 model year. The reason Pandikuthira gave for the Ariya decision was that the crossover represented enough of a change in Nissan's EV technology and capabilities that the brand wanted to highlight that with a unique nameplate. Nissan won't be ruling out the possibility of new EV-only models, though. Just like with Ariya, Pandikuthira told us that if a planned car is unique enough, the company will still be open to a new line. But expect more, say, electric Rogues and Altimas than totally new names. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2014 Nissan Versa Note

Incredible Value Has Trouble Winning Hearts
How important is vehicle sticker price? How imperative is fuel economy? What about passenger room and technology?
Nissan is hoping that consumers find all four objective measurements significant, because the all-new 2014 Versa Note excels in each of those areas. Not only does the five-door deliver the most competitive pricing, but it provides best-in-class combined fuel economy and best-in-class total interior volume. And the new model offers a full range of innovative technology, including available navigation and the automaker's impressive Around-View monitor to ease parking.

Nissan helping Mexican dealers crack US market

Nissan may not be the top seller or even the top import brand in the United States... but it is in Mexico. South of the border, Nissan accounted for over 26 percent of new cars sold last year, and it's not only applying some of the same lessons it learned on its way to the top of Mexican market to the US – it's bringing in some of the same dealers. In an effort to increase its market share particularly in southern states with large Hispanic communities like California and Texas, Nissan is helping some of its largest dealer groups in Mexico buy up American dealerships, according to a report from Automotive News. Among those Nissan dealers in Mexico expanding into the US market are Grupo Autofin Mexico (which owns 60 locations, including three Nissan dealers in Orange Country), Grupo Autocom (which controls 17 Nissan, Infiniti and Renault locations in Mexico and now owns one Infiniti and four Nissan dealers in the San Francisco bay area) and Automotores Soni SA de CV (one of Mexico's largest dealer groups which recently took over two locations in Houston). Aside from encouraging these and other Mexican dealer groups – many of which have longstanding ties to the Renault-Nissan Alliance and its brands – to break into the US market, Nissan has been using its right of first refusal to offer dealerships going up for sale in the US to its Mexican dealers before American ones. There has yet to be any outcry from Nissan dealers in the US, though. The effort, lead by Nissan's North American chief Jose Munoz (who used to run the Mexican division), is part of the company's drive to increase its market share in the US from 7.7 percent currently to 10 percent by 2017. And the know-how of these Mexican dealership groups forms part of that strategy. But Nissan hopes to tap more than just their experience to drive an increase in sales. The Japanese automaker is also targeting the Hispanic market within the United States, offering Spanish-speaking Americans service in their own language with the benefit of a common cultural background. According to AN, Nissan has already surpassed Honda to become the No. 2 import brand among Hispanic customers in America, accounting for some 32 percent of the company's growth last year. News Source: Automotive News - sub. req.Image Credit: Nissan Nissan Car Dealers Mexico