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Nissan shows off Le Mans Prototype, says it's world's fastest electric racer [w/video]

Nissan has announced plans and details around its upcoming all-electric racing car, the ZEOD RC. The Zero Emission On Demand Racing car is said to be capable of a top speed in excess of 300 kilometers per hour (186.4 miles per hour), is shaped a bit like the closed-cockpit version of the DeltaWing (albeit, to our eyes, better looking) and will make its debut in 2014 at the 24 Hours of Le Mans. This weekend, visitors to the race will have the opportunity to view the prototype near the Circuit de la Sarthe.
Nissan's ZEOD RC has been invited by Le Mans organizers to compete as the Garage 56 entry in next year's race; that's essentially a spot on the grid held for vehicles with new and/or cutting edge technology.
Short of announcing a partnership with Michelin to develop tires for the EV racecar, however, Nissan is mum on any kind of battery or motor specification for the ZEOD. The press release (below) offers a sense that the Nissan and Nismo teams have still got a lot of work to do before the 2014 race. Ben Bowlby, designer of the ZEOD RC, says "We have many options to consider and test. The test program is part of a longer term goal of developing a system and a set of rules for this type of technology in partnership with the ACO that would be best suited to competing at the highest level of this sport."

2014 Nissan GT-R Track Pack squares off against Audi R8 V10 Plus

The team over at Motor Trend has pitted the new Audi R8 V10 Plus against the Nissan GT-R. While both of the bright red all-wheel-drive supercars are comparably matched in power output, the similarities end there. Audi offers a mid-engine aluminum coupe with a naturally aspirated V10 that spits out 550 horsepower. Nissan shows up with a more traditional coupe equipped with a 545-horsepower twin-turbocharged V6 at the front of the car.
The Head-to-Head video takes both cars to the Streets of Willow Springs in the California desert for some track work with professional racing driver Randy Pobst behind the wheel. After a day at the track, the pair head to the local mountains for some spirited real-world driving. One dominates on the circuit, while the other earns back its credibility in the canyons. We won't tell you which coupe comes out on top, but we think you may be surprised. Follow the link below to watch for yourself.

Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?