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Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

2014 Nissan Versa Note

The original Austin Mini was not designed as a fun-to-drive, sporty small car. Its go-kart-like handling and general chuckability were an unintended byproduct of essential aspects of its design. Its four wheels were pushed to the absolute corners of the car to maximize interior space, and its front-wheel-drive layout and transversely mounted engine were in contrast to the rear-wheel-drive, longitudinal layouts of the day.
The result was a highly economical car with space for four and some luggage that just happened to be an absolute hoot to drive. Nissan has followed a similar path in the design of its Versa Note, which strives to provide the maximum amount of space and efficiency in a minimal footprint. On this front, it's successful.
First, we must salute Nissan for departing from the styling of the malformed kidney bean it calls the Versa Sedan. The Versa Note is a fashionably conservative design that neither offends nor excites. The front fascia is arguably its most conservative point, with high-mounted headlights and a sharper, cleaner version of Nissan's familial grille. The tail, with its funky I-don't-know-what-shape-I-am taillights contributes most of the car's flair. The large, spacious greenhouse, particularly up front, keeps passengers from feeling hemmed-in while letting in plenty of light.

Nissan releases GT-R Nismo N-Attack Package workout video at Fuji

Nissan grabbed headlines last year when it debuted the GT-R Nismo and did a blistering 7:08.679 lap around the Nürburgring's Nordschleife. As it turns out, the GT-R that did that round made use of parts that lowered its weight and improved handling. Nissan calls the extras the N-Attack Package, which stands for Nürburgring Attack, and here is a video showing what its upcoming model can do.
The pack makes a variety of changes to make the Nismo GT-R a better handling car. The suspension and brakes are overhauled with Öhlins adjustable dampers, new stabilizer bar and new front brake pads. As you can see the outside is quite different with carbon fiber components replacing the front fenders and hood gurney, plus an adjustable carbon fiber rear wing with angle adjustments and two height settings. The interior gets a carbon fiber rear bulkhead to cut weight as well.
The release date or price for the N-Attack pack hasn't been revealed, but chief vehicle engineer Noboru Kaneko says that the test in the video at Fuji Speedway was to complete "final checks." So the package might not lag too far behind the standard GT-R Nismo. Scroll down to see the Nissan's pinnacle performance car testing on a cloudy day in Japan and read a brief press release about it.