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Tesla poaches Renault-Nissan communications boss Sproule
Thu, 13 Mar 2014Need another sign that Tesla is growing into a force to be reckoned with? Bloomberg reports it has just snagged high-profile communications boss Simon Sproule from Renault-Nissan to become the EV maker's vice president of communications and marketing.
Sproule is an industry veteran, having spent 20 years at Nissan (where he grew to become CEO Carlos Ghosn's right-hand man). In addition, he logged stints at Ford, Jaguar (when it was still a Blue Oval-owned brand) and Microsoft. Despite all that experience, Sproule is still young, at just 45 years of age, as Bloomberg points out, yet he's held positions in the US, Japan and France over the years.
This is all good news for Tesla, which is in need of a strong spokesman outside of company CEO Elon Musk. It's been battling with the state of New Jersey and its governor, Chris Christie, over direct sales in the Garden State.
2014 Nissan Pathfinder Hybrid priced from $35,110*
Sat, 26 Oct 2013Nissan has announced pricing for the 2014 Pathfinder Hybrid, which was revealed earlier this year at the 2013 New York Auto Show. Offering two- or all-wheel drive, the hybridized crossover sports a 3.5-liter V6 and a 15-kilowatt electric motor, for a total of 250 system horsepower and 243 pound-feet of torque. Those numbers match up well with the 260 horsepower and 240 pound-feet of torque put out by the V6-powered Pathfinder. Naturally, fuel economy sees a hefty boost, to 25 miles per gallon in the city and 28 mpg on the highway, bumps of five and two mpg, respectively.
The Pathfinder Hybrid is available in three grades. Prices start at $35,100 for an SV and jump to $38,050 for the mid-level SL. A top-flight Platinum, meanwhile, moves the price up to $42,750. Adding all-wheel drive to the package bumps the price up to $1,600 across the range, and keep in mind that these prices don't include Nissan's $860 destination charge. Take a look below for the full press release from Nissan, including detailed pricing charts for both the Hybrid and V6 Pathfinder.
Nissan hopes to inject some spice into Rogue with 'Open The Briefcase'
Wed, 08 Jan 2014Nissan is in the midst of rolling out the redesigned 2014 Rogue and has launched an interesting social media game called Open The Briefcase. The video that launches this game depicts a simple ride-share gone very wrong, with a man getting embroiled in a high-speed chase in a bid to escape with a strange briefcase. Eventually, it all goes haywire, and the man and his driver are captured. The only question seems to be, what's in the briefcase?
The contest, which asks participants to select one of three briefcases by cracking a code, is set to reward three individuals with a new Rogue. New attempts can be made each day, and participants can get additional chances to open a briefcase by sharing the video. The contest kicked off on January 3 and will run until February 14. Hop over to the contest page on Facebook to take part, or just watch the video below and enjoy a bit of entertainment.