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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Nissan will expand free* charging incentive to 25 Leaf markets

Nissan has proof that giving away a bit of electricity makes buying a new Leaf all the more enticing. Thanks to a deal that offers free charging to some Leaf owners in Texas, one dealer there claims his Leaf sales have tripled. We don't see national sales climbing quite that high starting July 1 2014, but an announcement made today at the New York Auto Show will likely give the EV a boost. New Leaf buyers will get to charge for free at public chargers for two years. Within limits: a max of 30 minutes at CHAdeMO and an hour at Level 2 stations. Nissan will expand its "No Charge to Charge" promotion to at least 25 markets across the US. The deal means that new Leaf buyers will get to charge for free at public chargers that accept the new EZ-Charge card, within limits. That means a maximum of 30 minutes at CHAdeMO DC fast chargers and just one hour at Level 2 stations, Brendan Jones, director of Nissan EV infrastructure strategy and development, told AutoblogGreen. This should be plenty of time, Jones said, since the average Leaf driver comes to a CHAdeMO station with 35-40 percent state-of-charge on the battery and the average time they stay is around 16-17 minutes. A half hour is fine at a fast charger, since the battery will get to 80 percent full within that time, but we're less impressed with the one-hour limit at a Level 2 station, since that will only put maybe 20 miles into the battery. The EZ-Charge card is compatible with four of "the leading EV charging networks," which here means ChargePoint, Blink, AeroVironment and NRG eVgo. Nissan says the 25 markets make up over 80 percent of all the US Leaf sales. Anyone who buys a new Leaf in one of the specified markets - or bought one on or after April 1 of this year - will get the free-to-use EZ-Charge card (others can still get the card, which means only carrying one charger company fob instead of four). The promotion starts July 1 in 10 markets (San Francisco, Sacramento, San Diego, Seattle, Portland, Nashville, Phoenix, Dallas-Fort Worth, Houston and Washington, DC) and then expands to the next 15 by the end of June, 2015. Nissan would not specify which markets these will be, but they will be where the Leaf is selling well and there are DC fast chargers. That means, we suspect, places like Chicago, St. Louis, Philadelphia and Atlanta.

Nissan Juke facelift teased before Geneva

Nissan's funky Juke mini-CUV is set to get a refresh at next week's Geneva Motor Show. If you're thinking that the Japanese automaker will take the opportunity to scale-back some of the crossover's polarizing exterior, think again: Nissan claims the new vehicle will feature an "even more striking design." And with stronger-than-expected sales worldwide for the model, we don't see the company's designers capitulating with a meek-faced mid-life update.
For now, the only look we have of this "striking design" is the teaser image shown up top (go ahead and click on it for a closer look). Nissan is also promising improvements in efficiency and refinement, although what that means for the Juke's fun-to-drive character is unclear.
Because we live in an age dominated by social media, the new Juke will perform a slow striptease on a variety of social networks, according to Nissan. It won't be a full reveal, but there should be some clues as to what the CUV's overall look will evolve into, before it's shown in all its glory in Geneva.