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Bhutan asks Nissan, Mitsubishi for help with massive EV-only plan

Originally, the somewhat modest plan was to introduce 2,000 electric vehicles to the capital of Bhutan. Then things got bigger when Renault-Nissan CEO Carlos Ghosn paid the country a visit and the Prime Minister of Bhutan, Tshering Tobgay, said his country, "will commit to a program to achieve zero emissions as a nation by a certain target date." Now we're approaching "holy huge" territory. Last week, Tobgay visited Japan to ask Nissan and Mitsubishi for help in possibly replacing every combustion vehicle with an all-electric option. "Gasoline is expensive and unfriendly to the environment." – Bhutan's Prime Minister At the very least, Bhutan wants to make more eco-friendly vehicles available. Tobgay told AsiaNews that, "Gasoline is expensive and unfriendly to the environment. Sustainable transportation will bring citizens happiness," which is something that a country that measures its Gross National Happiness is eager to track. Switching to electric vehicles makes complete sense in Bhutan, since the mountainous Asian nation produces more renewable hydro-electricity than it can use. Ninety-five percent of the zero-emission energy is exported to India, and Bhutan uses the profits to buy fuel from India to then power its vehicles. You can probably figure out for yourself how there's a simpler way to do this. News Source: AsiaNews.it Green Mitsubishi Nissan Green Culture Electric

Bret Michaels Poisons Nissan's commercial trucking ops

Mötley Crüe isn't the only 1980s hair-metal band getting into the world of auto promotion. Poison frontman and reality show star Bret Michaels is following their lead and doing some advertising of his own. Where the Crüe have been all over the airwaves in recent years with a Super Bowl ad for Kia and music licensing with Dodge, Michaels has taken a very different route by becoming the pitchman for Nissan Commercial Vehicles.
The videos run the gamut to advertise predominantly the NV line of full-size vans, but the NV200 shows up a few times too. The star of this new campaign is Michaels' full-length music video (above) for the song Tough Love. It's basically a parody of all of those '80s rock ballads where the bands would slow the tempo down a little and reveal their softer side. Michaels rocks out at the Nissan proving grounds in Stanfield, AZ, while showing off the evaluation process and strutting around like a proper rock frontman. There are also a bunch of shorter videos (below) with the singer highlighting each part of the vans' torture testing. Although, the dialogue in these come off a bit more stilted. With these '80s metal bands getting into advertising, can it be long before Warrant is shilling for Fiat or Ratt for Mazda?

Ghosn orders Nissan USA to double sales by 2017

Nissan CEO Carlos Ghosn has just one teensy-weensy request for its United States arm: Double your sales by 2017.
"China was not our biggest, I would say, disappointment. It was mainly the United States. We were expecting a strong year in the United States. It didn't happen," Ghosn said, speaking at a conference after announcing Nissan's 2012 fiscal results, Automotive News reports. Because of this, Ghosn has ordered his US executives to iron out the problems that affected new vehicle launches and to strengthen the company's dealer network.
In 2012, Nissan's US sales rose to 1.1 million units - a five-percent increase, and a record, at that. But the company's overall market share fell from 8.2 percent to 7.7 percent, putting the company further away from its goal of having a 10-percent stake overall.