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Datsun's lackluster initial sales fall below Tata Nano

When Tata introduced the Nano back in 2008, everyone was amazed at how cheap it was. They called it a game changer, but no game was changed. In fact, it took Tata five years to sell the 250,000 units it had the capacity to build in a single year. As it turns out, even buyers in what economists call "developing markets" like India aren't necessarily interested in buying an ultra-cheap automobile. And now it appears that Nissan may be falling into the same trap.
A little over a year ago, Nissan revived its old moniker Datsun to serve as a budget brand - similar to what ally Renault did with Dacia. Its lineup (consisting of models like the Go hatchback, Go+ minivan, On-Do sedan and Mi-Do hatch) is largely based on old architecture, packaged with little more than basic equipment and sold at rock-bottom prices. But Bloomberg reports that, even in the brand's core markets like India and Indonesia, the new Datsuns haven't been selling.
According to local industry figures, Datsun has sold fewer than 10,000 units of its $5,100 Go hatchbacks in India since its introduction back in March. Maruti Suzuki, by comparison, sells twice that many of its similarly priced Alto hatchbacks every month. In fact, after peaking in April, Datsun only sold 607 units in India this past July, dipping 77 percent to drop below even the number of Nanos which Tata sold that month.

First new Datsun in decade sketched, set for Indian reveal

Nissan's Datsun nameplate revival will begin with two models bound for the Indian market. Nissan has released sketches of a five-door hatchback based on the Micra (codenamed K2) and a top-down view of a hood that could potentially be from a sedan.
The company's press release says all will be revealed on July 15 in New Delhi, India. The Datsun lineup will be first offered in 2014 to that country's ride-deprived residents as well as Indonesia and Russia. Later in 2014, South Africa will join the list.
We've heard Nissan plans for Datsuns to share platforms with company-owned Lada. In January, we heard the projected price tag could be around $3,000 USD to compete with Chinese imports. The official press release (which can be read in full below) says nothing about either of these reports, however.

Infiniti's new Design Director is American Alfonso Albaisa

The man responsible for creating the sleek 2010 Nissan Ellure Concept you see above is now the design director for Infiniti. Alfonso Albaisa (shown at right) has been a member of the Nissan design team for 25 years, but was recently promoted to executive design director for the Infiniti brand.
His past roles at Nissan have included design director for Nissan from 2004 to 2007, vice president of Nissan Design Europe from 2007 to 2011, vice president of Nissan Design America in 2011 and, most recently, he held the title of Nissan's global design director. Aside from Ellure, Albaisa was also responsible for designing the 2012 Nissan Xtrem Concept, "key strategic production vehicles soon to be launched" and he's even contributed to a handful of Infiniti designs. Scroll down for the official press release.