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Nissan exec Andy Palmer derides Toyobaru coupes as 'midlife crisis' cars

Andy Palmer, Nissan's executive vice president, does not like the Scion FR-S or Subaru BRZ. To us, that's like saying you enjoy barbecuing puppies, but we'll let him slide, because his statements about the Toyobaru twins are much, much more than just idle trash talk.
Speaking to Motor Trend's Nate Martinez, Palmer said, "Do we have any competitors [in the small, rear-drive coupe segment]? Are you talking about the Subaru [BRZ]? It was a car designed for a 50-year-old. It's for a midlife crisis. That's not what we do." Strong words, but what followed was even better.
"Are you coming to the Tokyo Motor Show? You'll see the answer to the midlife crisis. Except it won't be for the midlife crisis." So, if you were wondering whether Nissan is working on a competitor to the Scion FR-S and Subaru BRZ, the answer seems to be a resounding "yes."

Watch this mobility scooter drag race a Nissan Skyline with surprising results

Okay, so we may not be talking about a classic, all-conquering Nissan Skyline GT-R here. But the sub-Godzilla-trim Nissan Skyline GTS-T is still a car, after all. And, as a car, if someone asked you to lay a bet on it versus a mobility scooter (Hoveround, Rascal, you know the type) in a drag race, you'd probably take that action.
Unless, of course, that drag race were happening on YouTube, in which case you'd put your money away and open up your laptop. On the Internet it's best to never bet against the wild underdog.
We don't mean to spoil the following video for you, but come on. When you saw Skyline vs. Scooter in that headline, you had a pretty good idea of what was to come, didn't you. Needless to say, mobility scooters fitted with Suzuki GSX-600F engines are pretty quick. Strap in and scroll down.

Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.