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How and why Nissan nearly killed off Infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.

Nissan poised to nearly double exports from US by 2015 [w/video]

As a part of a plan to double its US export volume by 2015, Nissan started shipping 2014 Pathfinder SUVs from its plant in Smyrna, TN to Australia and New Zealand. These Pathfinders are not only the first right-hand-drive models Nissan has exported from the US, but their 10,000-mile journey through the Gulf of Mexico and across the Pacific is also the automaker's furthest export.
Products from the Smyrna plant are exported to 61 different countries, and Nissan's export volume from the US will account for around 14 percent of its production this year, which is two percent more than 2012. Helping all this is the fact that by early next year, Nissan's production in North and South America will top two million units thanks to added capacity in the US and new plants in Mexico and Brazil. An official video made to look like a news feature joins the press release from Nissan posted below.

Nissan sells 100,000 Leaf EVs worldwide

Nissan sold 22,610 Leaf electric vehicles in the US last year, but the bigger story (literally) is how the company is selling the EV around the world. After selling the 99,999th Leaf to a woman in Virginia, Nissan sold the 100,000th Leaf to a man named Brett Garner in the UK. For the record, it took Nissan just about three years and one month to reach that mark, since the first Leafs were sold in December 2010. On a global scale, Nissan says the Leaf has a 45 percent market share among all the electric vehicles available. The car is available in 35 countries, but the bulk - as of the end of December, 42,122 units - have been sold in the US. That 99,999th Leaf was sold to Amy Eichenberger, a project manager overseeing major capital investments for the University of Virginia in Charlottesville (pictured below). Garner owns a dental practice in Fareham. You can read their gushing quotes about their new EVs in the Nissan press releases below. If you add in all of the electric vehicles that Nissan and partner Renault have sold (90,000 as of March, the last time official numbers were available), then the 100,000 was topped a while ago. Of course, electric vehicles remain a small portion of Nissan's global sales. In fiscal 2012, Nissan sold 4.9 million vehicles around the world. Still, 100,000 Leafs out of 4.9 million cars is far better than zero. Nissan LEAF global sales reach 100,000 units Nissan LEAF is best-selling EV in history with 45% market share The 100,000th customer is a British dentist After revolutionizing passenger vehicle segment Nissan is electrifying LCVs with the e-NV200 YOKOHAMA, Japan (January 20, 2014) – The 100,000th all-electric Nissan LEAF is being bought by a customer in the United Kingdom. The Nissan LEAF, the world's first mass-produced zero emissions vehicle, remains the best-selling EV in history with a 45% market share. Since its launch in December 2010 Nissan has seen the pace of sales increase consistently and 2013 was a record year. The LEAF is now available to customers in 35 countries on four continents. In Norway, the Nissan LEAF topped sales charts, out-selling conventional gasoline powered vehicles in October 2013. The 100,000th Nissan LEAF customer is Dr. Brett Garner, the owner of a dental practice in Fareham in the UK. "I have chosen my Nissan LEAF because I am very interested in its running costs," Dr. Garner said. "The cost of ownership such as maintenance, insurance and charging also convinced my wife.