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Nissan Canada offers box-fresh racecar for $19,998 [w/video]

Nissan is seriously emphasizing its commitment to motorsports with projects like next year's GT-R LM endurance racer at Le Mans and the company's participation with GT Academy. At least in Canada, the automaker is adding another opportunity to get people onto the track with the new Nissan Micra Cup one-make race series. Sure, the Micra might not as quick as a GT-R, but this series offers Canadians a chance to start racing for a reasonable price. Nissan claims the events have "the lowest running cost of any Canadian series," and we can't think of a cheaper turnkey new racecar in all of North America.
The cars are all based on the not-for-US Micra 1.6 S M/T model with a 1.6-litre four-cylinder engine making 109 horsepower and 107 pound-feet of torque and a five-speed manual gearbox. The only real performance upgrades are a Nismo suspension kit, new exhaust, improved brake pads and sticky Pirelli tires. For added safety, the interior is entirely stripped out and is replaced with a full roll cage with a driver protection net, FIA-approved racing seat with five-point harness, fire extinguisher and front and rear tow hooks. The whole, race-ready package will set competitors back $19,998 Canadian dollars before taxes.
The inaugural Micra Cup series begins in May 2015, and the first season is exclusively taking place in Quebec, with the promise of moving to other provinces if it's a success. Each event includes a half hour of practice, a half hour of qualifying and a pair of half-hour races. Nissan is estimating impressive fields of over 25 cars of competitors.

Nissan announces 5-year/100,000-mile bumper-to-bumper warranty for commercial vehicles

Nissan is a relative new-kid when it comes to the commercial van market in the US, with its commercial vehicles division only introducing the first NV vans in February 2011. But Nissan isn't letting its newcomer status keep it from challenging the established players in the segment. The company's latest shot over competitors' bows is announcing that, starting for the 2014 model year, its NV Cargo, NV Passenger and NV200 Compact Cargo vans carry a best-in-class, five-year/100,000-mile bumper-to-bumper warranty. Their powertrain coverage also gets a 40,000-mile increase to five years/100,000 miles.
The new warranty is a huge leap over adversaries in the segment and should lure in some buyers looking for a longer term of coverage. The Mercedes-Benz Sprinter, Ram ProMaster, Ford Transit and Transit Connect all carry a three-year/36,000-mile bumper-to-bumper warranty. The Fords offer five years and 60,000 miles of powertrain coverage, while all of the others increase that to 100,000 miles. Until this announcement, Nissan had the standard thee years of coverage, as well.
The Japanese automaker is clearly hungry to grab a bigger piece of the commercial van pie. Its heavy-duty NV vans have a relatively small 5.3 percent market share in their segment as of May 2014, according to the company's figures, but the NV200 is doing better with a 19.4 percent share. The division as a whole is on the upswing, though, with sales up 88 percent so far in 2014. With just a few years under its belt, Nissan Commercial Vehicles seems unafraid to challenge the status quo in the segment. Let's see how buyers respond. Scroll down to read the full announcement about the new warranty.

Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.