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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Runway Rumble: Nissan GT-R, Ducati 1098 and Lamborghini Reventon Roadster battle it out

One 2.5-mile runway, three different ways to take off: a Ducati 1098, a tuned Nissan GT-R with 580 horsepower and a launch control upgrade, and a Lamborghini Reventon Roadster. You'd naturally expect the Ducati to assert it's lightweight, high-horsepower authority in these matters, but with more than two miles to run, the ride that gets the jump at the line isn't always the one that gets the win.
That comes in especially handy for the Lamborghini, which suffers from a bad start in the first race and just looks plain ordinary in the second, until it finds redemption. You can see how it all goes down in the video below.

Nissan Juke to get higher-performance Nismo RC model

It's hard to find more giggles for your crossover dollar than the Juke - regardless of how you feel about the way it looks, the singularly styled nichemobile from Nissan is very entertaining to drive. Yet we've always felt that the platform had more in it, and evidently its Japanese parent agrees, having recently bracketed the googly-eyed turbocharged CUV with a new Nismo model and the barking mad built-to-order Juke R. At present, neither the Juke Nismo or the GT-R-powered Juke R are sold in North America, but the former has already been confirmed for sale here.
Even when it does reach our shores, there will still be a heck of a lot of whitespace between the mild performance upgrades of the standard Nismo and the half-mill R model, and to hear the UK's Car tell it, Nissan has plans to plug that gap, too. According to its report, the automaker will shortly offer a Juke Nismo RC that will have roughly 20 horsepower more than the basic Nismo (which itself has 197 hp, nine more than the base Juke). The RC will apparently feature a lower, stiffer suspension, upgraded brakes and a unique exhaust and intake for a snarlier soundtrack. Both front-and all-wheel drive models are planned, as are manual and CVT transmission choices.
No word yet on the RC's pricing or even North American availability, but the regular-strength Juke Nismo is expected to arrive shortly, and Nissan is also said to have big plans for its performance nameplate, so we wouldn't rule it out.