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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Can a car be lifted using rubber bands?

It's quite amazing what it takes to lift a car. We already know the feat can be accomplished using just a pair of phone books, but what about rubber bands? To the Internet! A video series appropriately titled "Will It Lift" attempted to find out by using a massive crane and a Nissan Micra weighing less than 1,800 pounds.
Doing a little math, the trio determined that it would take 180 rubber bands to support the car. A metal bar was placed through the window openings and another was place atop the car, and then attached together using the rubber bands and hooked to the crane. Now these aren't any special rubber bands or anything. They're just eight-millimeters thick, but the stunt is testing the rubber bands' power in numbers.
We're not going to spoil it for you, so scroll down to check out the video of the stunt.

2015 Nissan Versa Note adds sporty-ish SR trim

The funny, little Nissan Versa Note is getting a new trim level - two, actually - for the 2015 model year. And the one you see above is the sporty-ish Note SR, making its debut at the Chicago Auto Show this week.
Underneath, it's the same Versa Note we've already driven, complete with Nissan's 109-horsepower, 1.6-liter inline four-cylinder engine and up to 40 miles per gallon highway. The SR's changes are purely cosmetic, with a revised front fascia featuring smoked headlamps, standard foglamps and black chrome accents. Those are matched with new dark-finished 16-inch alloy wheels, revised mirrors and side sills, along with a new rear roof spoiler.
A few interior enhancements have been made, as well, with the addition of a "370Z-inspired" leather-wrapped steering wheel, suede-like fabric on the seats with orange accents and a piano-black center stack.