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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

2014 Nissan 370Z pricing announced, MSRP reduced by $3,000

Nissan is up to something. The company announced pricing for the 2014 Nissan 370Z, 370Z Nismo, and 370Z Roadster, which isn't out of the ordinary. What is, is that the standard, hardtop 370Z has received a $3,130 reduction in price for 2014. The upmarket Touring model, meanwhile, has been dropped $2,550.
That means, excluding the $790 for destination and handling, a base, six-speed manual 370Z is only $29,990. That is an excellent deal. Adding an automatic will bump the price to $31,290, while the Touring model starts at $35,270 for DIY shifters and $36,570 for autos. The top-of-the-range Nismo runs $43,020. The Roadster, meanwhile, starts at $41,470.
So what does this mean in the grand scheme? Automakers don't just slash $3,000 off the price of a desirable sportscar because they're feeling generous.Could this be a move to clear out stock before a replacement to the current Z arrives?

Renault and Nissan are among the businesses affected by massive ransomeware attack

SINGAPORE/TORONTO, May 14 (Reuters) - Technical staff scrambled on Sunday to patch computers and restore infected ones, amid fears that the ransomware worm that stopped car factories, hospitals, shops and schools could wreak fresh havoc on Monday when employees log back on. Cybersecurity experts said the spread of the virus dubbed WannaCry - "ransomware" which locked up more than 200,000 computers - had slowed, but the respite might only be brief. New versions of the worm are expected, they said, and the extent of the damage from Friday's attack remains unclear. Infected computers appear to largely be out-of-date devices that organizations deemed not worth the price of upgrading or, in some cases, machines involved in manufacturing or hospital functions that proved too difficult to patch without possibly disrupting crucial operations, security experts said. Marin Ivezic, cybersecurity partner at PwC, said that some clients had been "working around the clock since the story broke" to restore systems and install software updates, or patches, or restore systems from backups. Microsoft released patches last month and on Friday to fix a vulnerability that allowed the worm to spread across networks, a rare and powerful feature that caused infections to surge on Friday. Code for exploiting that bug, which is known as "Eternal Blue," was released on the internet in March by a hacking group known as the Shadow Brokers. The group claimed it was stolen from a repository of National Security Agency hacking tools. The agency has not responded to requests for comment. Hong Kong-based Ivezic said that the ransomware was forcing some more "mature" clients affected by the worm to abandon their usual cautious testing of patches "to do unscheduled downtime and urgent patching, which is causing some inconvenience." He declined to identify which clients had been affected. The head of the European Union police agency said on Sunday the cyber assault hit 200,000 victims in at least 150 countries and that number will grow when people return to work on Monday. "The global reach is unprecedented ... and those victims, many of those will be businesses, including large corporations," Europol Director Rob Wainwright told Britain's ITV. "At the moment, we are in the face of an escalating threat. The numbers are going up, I am worried about how the numbers will continue to grow when people go to work and turn (on) their machines on Monday morning." MONDAY MORNING RUSH?