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Nissan giving away Leaf-shaped air fresheners that smell like the future

We had to check our calendar to make sure it didn't read April 1, but since it's not April Fool's Day, we have to assume that Nissan of Europe really has created a special air freshener scent to give away this Christmas. To create this original fragrance, Nissan looked to Dr. George Dodd, a master perfumer and aroma academy scientist who looks a tiny bit like Santa Claus (we seriously aren't making this stuff up).
Like a mad scientist, Dr. Dodd went to work blending chemicals and fragrances to design a smell that matches the Leaf's Earth-friendly, zero-emission attitude. Once the "scent of the future" is transformed into the lovely Santa-driving, Leaf-shaped air freshener you see above, Nissan of Europe will be giving one to its employees, Leaf customers and "select electric car fans." Sadly, EV - and scent - enthusiasts here in the US will be stuck with the tried-and-true pine tree air freshener.
We don't want to ruin exactly what Dodd finally came up with for the "scent of the future," but you can find out for yourselves in the video and press release posted below.

Ghosn orders Nissan USA to double sales by 2017

Nissan CEO Carlos Ghosn has just one teensy-weensy request for its United States arm: Double your sales by 2017.
"China was not our biggest, I would say, disappointment. It was mainly the United States. We were expecting a strong year in the United States. It didn't happen," Ghosn said, speaking at a conference after announcing Nissan's 2012 fiscal results, Automotive News reports. Because of this, Ghosn has ordered his US executives to iron out the problems that affected new vehicle launches and to strengthen the company's dealer network.
In 2012, Nissan's US sales rose to 1.1 million units - a five-percent increase, and a record, at that. But the company's overall market share fell from 8.2 percent to 7.7 percent, putting the company further away from its goal of having a 10-percent stake overall.

Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?