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Nissan CEO Makoto Uchida rules out closer capital ties with Renault

YOKOHAMA — Nissan is committed to its automaking alliance with Renault but will not look to deepen its capital ties with the French automaker any time soon, its new CEO said on Monday. On his first day in the new position, chief executive Makoto Uchida also pledged to repair profitability at Japan's No. 2 automaker and said setting realistic targets would be key toward that goal, as it tries to make a clean break from the leadership of former chairman Carlos Ghosn. "Closer capital ties with Renault are not a focus in the short term," he told reporters. Uchida became CEO of Nissan on Dec. 1, as the car maker tries to recover from a profit slump and draw a line under a year of turmoil after the Ghosn scandal. The ousted chairman is fighting financial misconduct charges in Japan. One of the new CEO's big tasks is to salvage ties with Renault, which have deteriorated since Ghosn's ouster as chairman of both companies. Renault holds a 43.4% stake in Nissan after it saved the Japanese automaker from financial ruin two decades ago, and has pushed for the two companies to merge. In rejecting a notion of a merger with Renault, Uchida, 53, echoes his predecessor Hiroto Saikawa, who stepped down in September. He added that the alliance must re-think how it can serve all of its three members, which also includes Mitsubishi Motors. "The alliance has to benefit each of its partners in terms of revenue and profit," he said. "We need to re-evaluate what has worked and what hasn't worked in the alliance in the past few years." The CEO called for Nissan to set "challenging but achievable" targets, adding that this and the launch of more new car models and vehicle technologies would be key to its financial recovery. Nissan is bracing for its lowest annual profit in 11 years and has slashed its dividend by 65%. Its struggles come at a time when car companies desperately need scale to keep up with sweeping technological changes like electric vehicles and ride-hailing. "Somewhere along the way we created a culture of setting targets which could not be achieved," Uchida said, adding that this had resulted in a focus on short-term results. "Years of this had led Nissan to its current "difficult situation," he said, using heavy vehicle discounting in the U.S. market as an example of how aggressive sales targets to grow market share had deteriorated the company's brand.

Nissan settles with FTC over misleading dune buggy ad [w/videos]

A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.

Plug In America asks Georgia to not reverse EV incentives

Like Ray Charles, Plug In America's Michael Thwaite has Georgia on his mind. Thwaite is putting out the call on behalf of the electric-vehicle advocacy group to get people to stop the state's plug-in vehicle incentives from going the way of Atlanta Flames. And he's using math that may or may not be funny. Thwaite's public enemy Number One is Chuck Martin (R-Alpharetta), who's pushing legislation (specifically, House Bill 122) to wipe out the $5,000 tax credit (one of the highest among US states). Martin is also said to have more than 60 state legislators backing him up. Thwaite says that the money is well spent, since each electric vehicle keeps more than $2,200 from being spent outside the state by getting folks to charge up through local utilities instead of paying for gas imported from those darned oil-rich nations. Last year, Martin proposed a bill (HB 257) that would cap incentive-generating EVs in the state at about 2,000 units a year, but state legislators ran out of time before taking a vote on it, so the issue got tabled for another year. And that year is almost up. The issue is far from academic, since Atlanta remains a city that generates some of the highest Nissan Leaf sales in the country – largely because of those state incentives. Check out Mr. Thwaite's note below. Don't Let Georgia State Incentives for Electric Vehicles Disappear The state of Georgia has enjoyed tremendous support for electric vehicle adoption from its legislators, but that is at risk. Georgia legislators need to hear your voice in favor of electric car incentives. Chuck Martin (R-Alpharetta) is introducing legislation (House Bill 122) to eliminate the state electric vehicle tax credits of $5,000. He has already amassed more that 60 legislators to support the bill. We need you to let them know that the public supports EVs! Georgia has become a beacon for electric vehicle sales. The tax credit has helped make Georgia the national leader in Nissan LEAF sales, an electric car built here in the US. Please take a moment to complete the action below to ensure that your representative hears your voice to maintain the EV incentives and defeat this bill. Georgia's Public Service Commission member Tim Echols argued passionately for keeping the credits. Aside from the environmental benefits and the positive message sent to millennials about the importance of moving away from polluting fossil fuels, he makes a powerful economic argument.