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2016 Nissan Sentra to get heavy restyle
Mon, Jun 15 2015Nissan is having a banner year when it comes to launching updated products in 2015. The latest Maxima is already on sale in showrooms, and the next-gen Titan joins it later. Refreshes for the Sentra (2014 model year pictured above) and Altima are also on the way, and the changes are likely to be significant to stay competitive in the compact sedan segment. "It will be an incredibly freshened Sentra," Fred Diaz, Nissan Senior Vice President of Sales and Marketing in the US, said to Automotive News. The big changes reportedly include a thorough restyling and some new tech. Nissan North America Director of Product Communications Dan Bedore confirmed to Autoblog the company will launch refreshes to the Sentra and Altima "later this year" but wouldn't give a more precise timeline or other details about them. However, rumors about the restyling are already out there, and Sentra's overhaul reportedly takes inspiration from the Pulsar in Europe. That might mean a move to Nissan's pointed, V-shaped grille and more aggressive, angular headlights with better-integrated LED running lights than the current design. Meanwhile, the Altima's update potentially borrows cues from the Murano and Maxima and could see improved fuel economy. This comprehensive restyling comes despite Nissan already having a major success in the US with the current Sentra. Volume this year is up 15.5 percent through May with 88,701 sales. Also, the sedan had its best numbers in the past 25 years in 2014 with 183,268 of them sold, according to Automotive News. Related Video:
Nissan settles with FTC over misleading dune buggy ad [w/videos]
Fri, 24 Jan 2014A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.
Tier 1 suppliers call GM the worst OEM to work with
Mon, 12 May 2014Among automakers with a big US presence, General Motors is the worst to work for, according to a new survey from Tier 1 automotive suppliers, conducted by Planning Perspectives, Inc.
The Detroit-based manufacturer, which has been under fire following the ignition switch recall and its accompanying scandal, finished behind six other automakers with big US manufacturing operations. Suppliers had issues with trust and communications, as well as intellectual property protection. GM was also the least likely to allow suppliers to raise their prices in the face of unexpected increases in material cost, all of which contributed to 55 percent of suppliers saying their relationship with GM was "poor to very poor."
GM's cross-town competitors didn't fare much better. Chrysler finished in fifth place, ahead of GM and behind Dearborn-based Ford, which was passed for third place this year by Nissan. Toyota took the top marks, while Honda captured second place.































