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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Before next-gen arrives, Nissan Leaf may get 120-mile battery

As Nissan prepares to unveil its next-generation Leaf electric vehicle, the Japanese automaker may come out with an "interim" version of sorts that could spur lagging sales of the model in the US. So says Automotive News, which reports from a person familiar with the process who wasn't identified that Nissan soon may start selling a Leaf with a 30-kilowatt-hour battery, up from the current 24 kWh version. It could arrive as soon as next month. Indeed, Nissan's temporary solution may be to provide range-hungry drivers with a single-charge range of 100 to 120 miles. Sure, that doesn't quite match up with the distance a gas-powered vehicle can go on a full tank, but it would be an notable upgrade from the current single-charge range of 84 miles for the Leaf. Word first got out about the Leaf possibly adding a 30-kWh battery in late May. Nissan's contending with falling Leaf sales in the US that may be caused by both the expiration of some plug-in vehicle credits as well as the prospect of a glut of used Leafs back on the market as three-year leases run out. Through the first half of the year, Nissan sold 9,816 Leaf vehicles in the US, a 23-percent drop from a year ago. Nissan CEO Carlos Ghosn said in a June 23 shareholders meeting that the company can improve battery technology enough to put an electric vehicle's single-charge range on par with the distance a conventional car can go on a full tank of gas. Related Videos:

Auto industry insider previews tell-all book, What Did Jesus Drive?

"It's about some of the biggest crises in history. It's about who did it right and who did it wrong." - Jason Vines
Jason Vines, the former head of public relations at Chrysler, Ford and Nissan, has seen a lot during his more than 30-year career, and now he's offering a behind-the-scenes look at the auto industry in his tell-all book What Did Jesus Drive? that went on sale this month.