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Bret Michaels Poisons Nissan's commercial trucking ops

Mötley Crüe isn't the only 1980s hair-metal band getting into the world of auto promotion. Poison frontman and reality show star Bret Michaels is following their lead and doing some advertising of his own. Where the Crüe have been all over the airwaves in recent years with a Super Bowl ad for Kia and music licensing with Dodge, Michaels has taken a very different route by becoming the pitchman for Nissan Commercial Vehicles.
The videos run the gamut to advertise predominantly the NV line of full-size vans, but the NV200 shows up a few times too. The star of this new campaign is Michaels' full-length music video (above) for the song Tough Love. It's basically a parody of all of those '80s rock ballads where the bands would slow the tempo down a little and reveal their softer side. Michaels rocks out at the Nissan proving grounds in Stanfield, AZ, while showing off the evaluation process and strutting around like a proper rock frontman. There are also a bunch of shorter videos (below) with the singer highlighting each part of the vans' torture testing. Although, the dialogue in these come off a bit more stilted. With these '80s metal bands getting into advertising, can it be long before Warrant is shilling for Fiat or Ratt for Mazda?

2014 Nissan Altima gets updated equipment, prices

The fifth-generation Nissan Altima is heading into its second year, and to mark the occasion, it's getting updated pricing, some visual and tactile enhancements and new option packages. First up are the physical changes: All 2014 Altima models will have chrome exhaust tips, revised seat cloth (when not fitted with leather) and better noise isolation. Check the option box for the new Sport Value Package, and the Altima also will come equipped with 16-inch aluminum alloy wheels, a rear spoiler and remote engine start.
But those aren't the most important updates for 2014. Nissan is showcasing the expanded functionality of its NissanConnect system, which works with Android and iPhone handsets. Applications will be introduced in the fall and launch with Google search and Facebook, later to be joined by iHeartRadio and Pandora. NissanConnect with navigation system (separate from NissanConnect applications) will be capable of running SiriusXM Travel Link for data including weather, fuel prices and movie times. In addition, there are changes to other option groups, including a revised Technology Package and a new Display Audio Package, the specifics of which can be found in the official release.
As for pricing, the changes are pretty minimal, with the base 2.5 CVT starting at $21,860 and the full-boat 3.5 SL CVT topping out at $30,660 before options and a $790 destination fee. You can compare those figures with 2013 pricing here, and see the full rundown of all the trim level prices by scrolling below.

Nissan applies for 'R-Hybrid' trademark, but what is it for?

Patent and trademark filings are sort of like tasseography for those of us in the auto industry. If you know where and how to look at something, there's a lot to be figured out. Take this trademark filing from Nissan - it's similar to the Pure Drive badge found on a Versa or Sentra, but the bottom half sports the phrase "R-Hybrid." This wouldn't be remarkable if the "R" in R-Hybrid weren't the same style as the "R" in the Nissan GT-R's badge, right down to the serifs.
While it's easy to see this as grasping at straws, it makes a fair degree of sense. The R35 GT-R may be a dominant performance machine, but it's been around since 2008, which is donkey years in the automotive industry. And based on the recent crop of hybridized hypercars and racecars, a hybrid GT-R doesn't seem like such a stretch.
As Car And Driver points out, figuring out that the GT-R will go hybrid isn't hard - figuring out when it will arrive, is. The buff book rightly points out that a new GT-R isn't expected until 2017, but that designing and trademarking a badge four years ahead of time is a bit odd. Car and Driver speculates that we could see a mildly hybridized R35, although the chances do seem remarkably low. Head over to C/D for a more thorough rundown on why this just might be a GT-R badge, including comparisons with other R-badged Nissans.