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Apple iTunes Radio picks Nissan as first automotive launch partner

With the launch of iOS 7 last week, those who carry around a certain fruit-branded cellphone got access to a new technology called iTunes Radio. Apple's delayed entry into a market currently dominated by service such as Spotify and Pandora, iTunes Radio allows users to create their own stations or to choose from a number of featured stations. From there, listeners can fine tune their results to deliver more popular songs or newer, deeper tracks. Each song is linked back to the iTunes store, allowing users to easily buy songs they fall in love with.
Now, Nissan has teamed with Apple as the exclusive launch partner for iTunes Radio. This partnership means you'll be seeing some Nissan-specific content when you're surfing through iTunes Radio, with some subtler stuff in the form of material and some not-so-subtle approaches, like Nissan's use of iAd, a system that allows developers to directly insert advertisements into apps. The focus at first will be on the upcoming Rogue, the redesigned Versa Note and the Leaf EV.
Nissan's vice president of marketing in North America, Jon Brancheau, explained the team up, saying, "We see iTunes Radio as an integral part of our new vehicle launches and 'big moments,' riding the wave of interest and usage of this exciting new service to maximize exposure of Nissan's new models." Take a look below for the rundown from Nissan.

Carlos Ghosn to step down as Nissan CEO on April 1

Carlos Ghosn announced he will be stepping down as CEO of the Nissan on April 1, to be replaced by current Nissan co-CEO Hiroto Saikawa. The move comes after close to two decades of leadership and the rebuilding of a company that was close to disaster. Ghosn isn't finished with the company he helped rebuild, as he will remain on as chairman of the board and continue on as leader of the Renault-Nissan Alliance following the change of guard. In addition to running Renault-Nissan, Ghosn has taken over as chairman of Mitsubishi Motors after acquiring a 34-percent stake in 2016, a move he spearheaded. Ghosn stated, "I am confident that the management team I have developed at Nissan over the past 18 years has the talent and experience to meet the company's operational and strategic goals. Having recently taken on new responsibilities at Mitsubishi Motors, and taking into consideration the upcoming Nissan general shareholders meeting, I have decided that the time is right for Hiroto Saikawa to succeed me as Nissan's CEO." A release from Renault-Nissan said the move allows Ghosn to focus more attention on bringing together the three companies. Saikawa, his replacement, has been with Nissan since 1977 and has overseen operations in the company's markets worldwide. Related Video: Image Credit: Reuters Hirings/Firings/Layoffs Mitsubishi Nissan Renault ceo nissan renault

Indie rockers Local Natives perform from back of Nissan Rogue

Most bands go through a fairly simple trajectory of vehicles to make it to shows. When they form, it's all about just getting to the gig and anything works. As they build a following and start touring a little regionally, they upgrade to a van to fit all of the members and equipment. Finally, if they taste big time success, they move to the tour bus. However, indie band Local Natives is taking an interesting detour from that path in a new promotion from Nissan called Off the Stage for the Rogue.
The members show up to the middle of nowhere in a pair of the CUVs, and in a few minutes the vehicles are set up to be the group's sound system and its stage. This promo also acts as a video for the song Breakers, which is a bit of a slow jam, but the scenery is absolutely beautiful. Scroll down to watch the Local Natives turn the Rogue into a place to perform practically anywhere.