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Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.

Thanks to a year of free charges, Nissan Leaf sees sales increase in Texas

Nissan is pretty certain that free charging offers in the two largest metropolitan areas in Texas are substantially boosting sales of the Leaf electric vehicle. Heck, one Houston car dealer says Leaf sales have tripled because of the plan, which is run by NRG through its batch of eVgo Freedom Stations. Each of these stations has a fast-charging outlet and a standard Level 2 cord where EV drivers can plug-in without breaking out the wallet. Here's how the plan works: NRG is offering a year of free charging for those who buy or lease a Leaf in either the Houston or Dallas-Fort Worth areas. NRG has 17 stations in Houston and another 23 in DFW. Nissan pays NRG a fee for employing the program, and it's apparently paying off, Nissan's Brendan Jones told Plug In Cars. The stations are located at retailers such as Walgreens and at gas-station chains. The "No Charge to Charge" program started October 1 and runs through the end of this month. The promotion may be driving sales, but let's remember that Nissan was touting a rise in Leaf sales numbers before the free charging deal went into effect. Of course, the fun does eventually end, and folks have to start paying for the juice after that first year. Two options NRG offers are a 12-month unlimited charging plan for $39.95 a month or a year of unlimited one-hour sessions at a Level 2 a cool $59.95. Californians, there's sadly no word on Nissan or NRG bringing a similar program to the Golden State. Because we know you were wondering that.

Nissan Leaf battery cells put through torture test, live to charge again

One minor chink in the armor of the Tesla Model S is that a small number have caught fire, once their battery packs were penetrated. Nissan Leaf drivers, however, might just be able to weather such an event without an ensuing CarBQ. Our evidence for such a claim? A video that has surfaced of cells from a Leaf pack undergoing a battery of torture tests (pun somewhat-ashamedly intended). Shared by folks at the Hybrid Auto Center in Las Vegas – who offer for sale, among other things, used Leaf lithium battery modules – the footage shows salvaged cells being brutally assaulted with a screwdriver, and later, a propane torch. Granted, these tests are not the same thing as flinging a piece of metal into a working pack at 70 miles per hour, but they do claim to show that a puncture does not always equal a fire. Oh, and don't try this at home. When pierced through by the flat head tool, there is no explosion or eruption of flame. Instead, a rather modest wisp of smoke shyly emerges as the electrolyte next to the shorted area of the fully-charged foil pouch reacts with the influx of oxygen. Again and again, the blade descends, until the cell is riddled with holes. No fire. Amazingly, when connected with a voltmeter afterward there are still plenty of signs of life, and when it is charged and discharged (off-camera), it reportedly suffers only a slight loss of charge capacity. The video goes on to show another cell attacked with open flame with similar results. While the demonstration is, perhaps, somewhat crude, the message it sends is loud and clear: lithium batteries can be safe and rather robust, despite some freak accidents. Scroll below to watch the short presentation for yourself. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.