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Nissan Titan Wounded Warrior project lands in time for Veteran's Day
Tue, 11 Nov 2014We last featured the crowdsourced Project Titan pickup back in September, back when Nissan revealed that its big, bruising custom pickup would take to the wilds of Alaska with a pair of veterans from the Wounded Warrior Project at the wheel.
Now, their journey across the wilds has been fully revealed as part of a 22-minute short film. David Guzman and Kevin McMahon are the pilots of the brutish truck, and while the film is ostensibly focused on the journey and the challenges that come with it, the release of the video on Veterans Day (Remembrance Day or Armistice Day, depending on where you're from), gives some indication to the dominant theme of the story - recovery.
The two travel across Alaska in the Titan on different missions, working with both veterans and civilians afflicted with post-traumatic stress disorder, as well as supporters of the Wounded Warrior Project. From the avalanche-surviving photographer who's suffering from PTSD to an Air Force veteran who routinely takes recovering vets on fishing trips, the pair experience the many efforts at recovery and support throughout the course of the missions and their journey.
YouTuber TJ Smith is your singing Lyft driver in Nissan Sentra ad
Fri, 11 Jul 2014Perhaps you've seen Nissan's latest commercial, promoting the Sentra. It's a fairly simple little spot, showing the compact's driver blaring Billy Idol's Mony Mony, singing along and encouraging other motorists to join in.
We'd have been fine had it been left at that. It's a simple commercial that shows the car with a catchy tune and smiling people. Nissan couldn't leave well enough alone, though, and has come back with this. Starring TJ Smith - the driver from the original ad and an apparent YouTube celebrity famous for the kind of thing shown in the original commercial - the new ad expands on the old, with more people, and more Mony Mony. This time round, Smith is serving as a driver for the Lyft service, who just happens to break into song with his fares in the car.
Scroll down for the full video. If you've no idea what we're talking about, we've also included the original commercial.
Recharge Wrap-up: Nissan "religious" about zero-emissions, Tesla crashes at dealership, Formula E on-board video
Wed, Jul 16 2014Nissan is pretty darn serious about being king of the EV industry. Just see what Chief Planning Officer Andy Palmer has to say at the launch of the e-NV200: "When it comes to zero emissions, we're absolutely religious. We'll be the absolute, No. 1 leader in zero emissions. No doubt. That's our positioning." Bold words, to be sure. Toyota, on the other hand, ended its collaboration with Tesla (whom Nissan mustn't forget about in its quest to reign supreme in the EV world) to build the RAV4 EV, and will focus instead on hybrids and testing the waters with hydrogen cars. Says Jim Lentz, CEO of Toyota North America, "I would rather invest my dollars in fuel cell development than in another 2,500 EVs." Read more at Automotive News or Autoweek. To celebrate 25 years of TDI technology, Audi is releasing the A7 Sportback 3.0 TDI Competition special edition in Europe. The Competition uses Audi's biturbocharged, 3.0-liter diesel engine boosted to 326 horsepower, giving the car a 0-62 time of 5.1 seconds. It comes with the S line sport package and is offered in four exterior colors: Daytona Gray, Misano Red, Nardo Gray and Sepang Blue. The interior is black leather, with the option of Misano Red or Agate Gray contrast stitching. The Competition edition will go on sale in August starting at ˆ72,000 (about $97,700). Audi's first Turbocharged Direct Injection engine debuted at the 1989 Frankfurt Motor Show in the Audi 100 2.5 TDI. See the press release down below for more details. There was another Tesla Model S crash recently, this one at the Tesla Store. The driver apparently crashed the freshly purchased car into the Tesla sign before even making it off the lot. According to Reddit user s1lentway, who was at the Tesla Store in Fremont, California when it happened, "We believe this is someone who just got their car. They must have been driving it for less than a minute and lost control, crashing right into the sign missing the showroom glass windows only by a few inches." Wrecked Exotics suggests the driver hit the accelerator instead of the brake pedal. Probably the best comment in the Reddit post: "Edison strikes again." See the original post at Reddit for more corny jokes, speculation and similar stories from other users. Take a lap in a Formula E racecar. The video below offers up the sights and sounds of a hot, wet lap in the open-cockpit, all-electric Spark-Renault SRT_01E.