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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Ex-Green Beret arrested in Ghosn's escape has lived a life of danger

This Dec. 30, 2019, image from security camera video shows Michael L. Taylor, center, and George-Antoine Zayek at passport control at Istanbul Airport in Turkey. Taylor, a former Green Beret, and his son, Peter Taylor, 27, were arrested Wednesday in Massachusetts on charges they smuggled Nissan ex-Chairman Carlos Ghosn out of Japan in a box in December 2019, while he awaited trial there on financial misconduct charges. / AP   Decades before a security camera caught Michael Taylor coming off a jet that was carrying one of the world’s most-wanted fugitives, the former Green Beret had a hard-earned reputation for taking on dicey assignments. Over the years, Taylor had been hired by parents to rescue abducted children. He went undercover for the FBI to sting a Massachusetts drug gang. And he worked as a military contractor in Iraq and Afghanistan, an assignment that landed him in a Utah jail in a federal fraud case. So when Taylor was linked to the December escape of former Nissan CEO Carlos Ghosn from Japan, where the executive awaited trial on financial misconduct charges, some in U.S. military and legal circles immediately recognized the name. Taylor has “gotten himself involved in situations that most people would never even think of, dangerous situations, but for all the right reasons,” Paul Kelly, a former federal prosecutor in Boston who has known the security consultant since the early 1990s, said earlier this year. “Was I surprised when I read the story that he may have been involved in what took place in Japan? No, not at all.” Wednesday, after months as fugitives, Taylor, 59, and his son, Peter, 27, were arrested in Massachusetts on charges accusing them of hiding Ghosn in a shipping case drilled with air holes and smuggling him out of Japan on a chartered jet. Investigators were still seeking George-Antoine Zayek, a Lebanese-born colleague of Taylor. “He is the most all-American man I know,” TaylorÂ’s assistant, Barbara Auterio, wrote to a federal judge before his sentencing in 2015. “His favorite song is the national anthem.” Kelly, now serving as the attorney for the Taylors, said they plan to challenge JapanÂ’s extradition request “on several legal and factual grounds.” “Michael Taylor is a distinguished veteran and patriot, and both he and his son deserve a full and fair hearing regarding these issues,” Kelly said in an email.

New world record set with 507 EVs in parade [w/video] *UPDATE

Let's be honest, with more and more electric vehicles out in the world, it's getting easier to bring more and more of them together in one spot. Still, the work that goes into convincing over 500 EV owners to show up at one place at one time should be rewarded. And, in the case of the San Francisco Bay Leafs and Electric Auto Association Silicon Valley Chapter efforts yesterday as part of this year's National Drive Electric Week celebrations in in Cupertino, CA, the reward is a new Guinness World Record for the most electric vehicles in a parade. The number? 507 pure EVs gathered (sorry, plug-in hybrids). Recent similar records were set with now-small-looking events that had 305 cars or 431 EVs. The most recent target that the groups were trying to beat was a record originally set at the WAVE rally in Stuttgart, Germany earlier this year, where organizers also claimed to have 507 EVs. Plug In America (PIA) now says that the Stuttgart number was actually 481, giving California a 26-vehicle lead. The most unusual EV at the event was Stella, the solar-powered EV that is touring the world. PIA says that this four-person EV "can produce twice as much energy as it needs in a day," so it should feel right at home in the Golden State. *UPDATE: A previous version of this article said that the parade was organized directly by PIA. We have corrected the error. We've also added a video from Nissan about the parade below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NEW GUINNESS WORLD RECORD FOR NUMBER OF EVS IN A PARADE SET TODAY DURING NATIONAL DRIVE ELECTRIC WEEK IN CUPERTINO World Record set with 507 EVs, beating previous record by 26 CUPERTINO, Calif., Sept. 20, 2014-Philip Robertson, a judge with GUINNESS WORLD RECORDS®, today pronounced a new world record for most electric vehicles in a parade: 507. The record-breaking EV procession took place at the National Drive Electric Week event in Cupertino, Calif. Every vehicle was zero-emission, all-electric. No hybrid-electrics were allowed. 399 Panoramic view taken by Bruce Southwick. Stuttgart, Germany held the previous world record for a 481-EV parade in May 2014. "Congratulations on helping to drive the future of automotive technology," Robertson said upon presenting the Guinness certificate to a cheering crowd of thousands.