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Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.

Infiniti Q50 Eau Rouge gets the heart of a GT-R [w/video]

There has been ongoing talk of an Infiniti using the Nissan GT-R powertrain practically since the moment the Nissan's flagship sports coupe hit the road. While the rumors have gone back and forth over the years, they have never completely gone away. It seems Infiniti is finally turning an ear to the screams of its most vocal enthusiasts with an updated version of the Q50 Eau Rouge concept boasting a modified version of Godzilla's engine and all-wheel drive system debuting at the 2014 Geneva Motor Show. It's even taking things a step further and granting it a new, seven-speed transmission to replace the Nissan's six-speed.
The latest evolution of the Eau Rouge packs the same 3.8-liter, twin turbocharged V6 found in the GT-R but with a unique tune of 560 horsepower and 443 pound-feet (600 Newton-meters) of torque. That makes it 15 hp more powerful than the standard 2015 GT-R but gives up 20 lb-ft of torque. Power gets to the ground through the GT-R's all-wheel-drive system. Infiniti predicts that the Eau Rouge would sprint to 60 miles per hour in less than 4 seconds and on to a top speed of 180 mph.
According to Infiniti Communications Senior Manager Kyle Bazemore in an email to Autoblog, the modded GT-R powertrain was not the only choice for the Eau Rouge. It also considered "developing a high-power sports diesel" and hybrid versions with an electric supercharger. However, "this was the clear solution for this concept car," Bazemore said. Other than the drivetrain, the Eau Rouge in Switzerland is identical to the one shown in Detroit. Sadly, it is not confirmed for production; so we might not be getting the fabled Infiniti GT-R sedan any time soon. Still, we can hope.

Japanese automakers ramping production for renewed American sales

The 2011 earthquake and tsunami that struck Japan took quite the toll on the automotive industry in that nation. Not content to lean on that tragedy as excuse for slagging sales, the Japanese automakers are planning on a major production expansion in North America. The aim is to reclaim the market share lost from the Tsunami-based dip, and overcome a dollar/yen exchange rate that makes exporting to America unprofitable.
Following the Tsunami, Japanese automakers ramped up production in their North American facilities to compensate, but according to Automotive News, Nissan, Honda and others have all reported plans for still-further increased production in the year ahead. As part of this ramp-up, Mazda will open a facility in Salamnca, Mexico before March of 2014. Part of that increase in output is 50,000 units of a Toyota-badged compact car, which Mazda will produce.
Other Mexican production facilities opening include a Honda plant, which will open in Spring 2014 in Celaya, and a Nissan plant, set to open later this year in Aguascalientes. Nissan also said that it will need another plant in North America within the next five years. According to Nissan Boss Carlos Ghosn, the company aims to raise its stake in the US market from 8 percent to 10, and adding production will help achieve that goal. Even Mitsubishi is aiming to boost production at its Normal, Illinois plant. Production of the Outlander Sport is currently at 50,000, which Mitsubishi wants to raise to 70,000.