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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Renault COO Tavares dreams of running GM or Ford

What do you do if you're in a job with no upward mobility? Admittedly, most of us just stick it out while secretly hoping our boss is sacked for all those paperclips he's been swiping, netting us a nice, shiny promotion. Then again, most of us aren't the number two at Renault, like Carlos Tavares.
Tavares is the right-hand man to Renault CEO, Carlos Ghosn, and like a lot of us, he's ready for another challenge. As Ghosn is only 59 years old and doesn't have a boss to fire him for paperclip theft, though, it's pretty unlikely that he'll be going anywhere anytime soon. Tavares doesn't seem too concerned, based on an interview he gave to Automotive News. "We have a big leader and he is here to stay," Tavares told AN.
What's surprising is where Tavares wants to go, "Why not GM? I would be honored to lead a company like GM." The Renault exec also mentioned Ford, and as AN points out, both organizations make a lot of sense. Both are led by CEOs that are approaching or are already past retirement age, and should be looking for dedicated replacements in the not-so-distant future. That doesn't mean Tavares is a shoe-in, though.

Nissan Bladeglider now on the backburner

There have been some big shakeups within Nissan's top executive ranks in the past 12 months, including Johan de Nyscchen leaving Infiniti to run Cadillac and Andy Palmer taking over Aston Martin. With them gone, the automaker's future product portfolio looks to be shifting as well. Among them, the chances are dwindling for the BladeGlider to actually arrive in dealers – already a rumored possibility. New Nissan planning boss Philippe Klein isn't nearly as hot on the idea of the BladeGlider as his predecessors. Where Palmer said last year the vehicle was in the brand's mid-term plan, Klein recently told Autocar that the model was "not among the immediate priorities." He didn't slam the door entirely on potential production, though. "It is still on the table, but at the end of the day it has to make sense to the company." Debuting at the 2013 Tokyo Motor Show, the BladeGlider translated the narrow-front, wide-rear wedge shape of the Deltawing and ZEOD RC racers to the street. In concept form, it used an electric drivetrain with hub-mounted motors, and the driver sat in the center with two passengers flanking them to the rear. According to Autocar, the project to develop a production version got at least as far as creating test cars from Ariel Atoms. The BladeGlider's renegade styling hasn't been the only thing holding it back from seeing the road, though. Panoz has a pending lawsuit against Nissan that claims the styling for the Nissan ZEOD RC and the BladeGlider infringe on the intellectual property for the Deltawing's design.