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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Nissan Juke facelift teased before Geneva

Nissan's funky Juke mini-CUV is set to get a refresh at next week's Geneva Motor Show. If you're thinking that the Japanese automaker will take the opportunity to scale-back some of the crossover's polarizing exterior, think again: Nissan claims the new vehicle will feature an "even more striking design." And with stronger-than-expected sales worldwide for the model, we don't see the company's designers capitulating with a meek-faced mid-life update.
For now, the only look we have of this "striking design" is the teaser image shown up top (go ahead and click on it for a closer look). Nissan is also promising improvements in efficiency and refinement, although what that means for the Juke's fun-to-drive character is unclear.
Because we live in an age dominated by social media, the new Juke will perform a slow striptease on a variety of social networks, according to Nissan. It won't be a full reveal, but there should be some clues as to what the CUV's overall look will evolve into, before it's shown in all its glory in Geneva.

Recharge Wrap-up: Saleen renames its Tesla, Nissan announces "No Charge To Charge" in Atlanta

Saleen has renamed its Tesla Model S the Saleen ST and has added a version the P85D to its modified lineup. Formerly called the Saleen FourSixteen, referencing the car's 416 horsepower, the ST stands for "Saleen Tesla." While the ST receives no increase in output, modifications include aerodynamic, suspension and brake tuning, as well as some aggressive looks to go along with it. Customers can also opt for Saleen drive ratios, making the 691-horsepower, dual-motor version accelerate from 0-60 in less than three seconds. The Saleen ST380 starts at $132,000, with the ST691 starting at $164,600. Read more at Motor Authority or in the press release below. After one month of operation in Brooklyn, Car2go has over 13,000 members in its new locale. Users in what is now the carsharing service's fastest-growing market have already logged 55,000 miles for the Brooklyn fleet, with the average trip taking 22.45 minutes. The most popular destinations for Brooklyn users are The Barclays Center, Prospect Park and Williamsburg. Car2go has also announced its Mobile Access feature, which allows users to begin their trips with the mobile app as an alternative to using the member card. Read more in the press release below. Nissan has announced its "No Charge To Charge" program for Atlanta. That means customers who buy or lease a Nissan Leaf at Atlanta dealerships will receive free charging at more than 12 fast-charging stations in the Atlanta area. Nissan is extending the program to customers who got their Leaf beginning November 1, 2014. Nissan offers "No Charge To Charge" in 12 other markets, with at least 12 more planned for the US. Read more in the press release below. Tesla has named Ricardo Reyes as its communications chief. Reyes led Tesla's communications department until 2012, when he left the company to work from Square. Returning to Tesla, Reyes will oversee Tesla's online presence and public relations. After looking for someone like Reyes to fill the position, Tesla CEO Elon Musk eventually was able to bring the man himself back to the company. Read more at Businessweek. Saleen Expands Electric Performance Vehicle Lineup Saleen delivers the 1st Saleen Tesla model, and provides additional drivetrain options. Saleen Automotive Inc. (OTCQB: SLNN) Corona, CA – (November 20, 2014) Saleen Automotive has begun deliveries of the Model S based Saleen FOURSIXTEEN, which comes only a short time after the successful new product launch in Pebble Beach, CA.