2012 Nissan Sentra 2.0 S 4dr Sedan on 2040-cars

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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

2015 Nissan GT-R Nismo is Japanese for "Zero Competition"

It was only a little more than a year ago that we were wondering if there would be a new Nissan GT-R, now here we are writing about the introduction of two of them. Carlos Ghosn himself unveiled the new 2015 Nissan GT-R Nismo and the standard-in-name-only 2015 GT-R on which it is based. The Nismo is all about ape-chested mojo, coming with the tagline "Zero Competition," GT3-derived tweaks without and within and a 'Ring time of 7:08.679.
Nissan also brought the actual 'Ring-running car to the event and you'll notice that it has a different rear wing than the two show cars. We were told that the wing on the time-setting car would be available on the car that goes on sale, Nissan intending to keep its "production car" promise.
You can check out the Nismo above in the new Dark Matte Grey exterior hue and in Brilliant White Pearl, as well as the new GT-R, its new Ivory interior and LED light signature below. We haven't written this in a while, so allow us to bring the challenge back: Porsche - your move...

Did Nissan send a ringer GT-R to run the 'Ring? [w/video]

It turns out that after toting a 7:08 time around the fearsome Nürburgring Nordschleife for the new Nismo-tuned GT-R, Nissan might not have been entirely honest about the car it was using. From what we've been hearing from a few different publications, the GT-R featured in the video isn't what we're going to see on the production model.
PistonHeads reported on the so-called "Time Attack" GT-R while it was in Japan for the Tokyo Motor Show, going so far as to detail the differences between it and the standard GT-R Nismo. And friends, this isn't just a matter of swapping tires. The mods made to the Time Attack car are far more comprehensive.
For a start, the TA produces more downforce thanks to larger aerodynamic pieces. It's some 110 pounds lighter than the standard car, thanks to new bucket seats. The ECU and dampers have been swapped for new units, and the brake pads are different as well. If you've read this far, you might be feeling slightly angry or betrayed that Nissan is toting numbers for a modified car. Don't be.