2012 on 2040-cars

Auto blog

Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

2015 Nissan GT-R Nismo priced from $149,990* [w/videos]

Remember when they called the Nissan GT-R a supercar-slayer? You can drop the "slayer" part, because the Japanese brute known as Godzilla has long since grown from an ankle-biter nipping at the heels of giants to a giant in its own right. And if that's the case with the "basic" GT-R, it's certainly the case with the new GT-R Nismo.
While the base price for the GT-R has breached the six-figure mark, the Nismo version has just been priced ten bucks shy of $150k. Factor in the $1,595 destination charge and you're looking at a $151,585 sticker price. That may seem like a lot for a Nissan, but bear in mind what you're getting for all that scrap: the GT-R Nismo's 3.8-liter twin-turbo V6 has been optimized to deliver 600 horsepower and 481 pound-feet of torque to all four wheels.
We've yet to see official performance stats, but considering that the base GT-R hits 60 in 2.6 seconds with 55 hp and 18 lb-ft less muscle, the Nismo version ought to teach a lesson or two to exotic supercars costing twice or even ten times as much. Just check it out in the videos and press release below.

2013 Nissan Juke Nismo is the runabout we've always wanted

The 2013 Nissan Juke Nismo has officially bowed at the 2013 Chicago Auto Show. Wearing a full body kit that serves up 37-percent more downforce than the standard front and rear fascias, the tuned hatchback also comes equipped with larger 18-inch wheels and a lowered suspension. Up front, LED daytime running lights join the festivities as well as contrasting side-view mirror covers and wider fender flares. Inside, buyers can expect to find a new sports steering wheel clad in Alcantara, as well as a set of Nismo seats stitched with red accents.
Nismo also cranked up the power on the Juke's turbocharged direct-injection 1.6-liter four-cylinder engine. The Juke Nismo delivers 197 horsepower and 184 pound-feet of torque, compared to the 188 hp and 177 lb-ft available in stock configuration. Buyers can have the engine with either a six-speed manual transmission or CVT gearbox, and the Juke Nismo can also be had with either all-wheel drive or front-wheel drive. Check out the full press release below for more information.