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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Infiniti ESQ is a Chinese Nissan Juke Nismo

Take a Nissan Juke Nismo, replace all of its suede and Alcantara interior with leather and cross-stitching, replace all of its badging with the words "Infiniti ESQ," and boom! You've got a made-for-China crossover aimed at "the new millennials." Infiniti teased the coming of the ESQ last month, and today, we're treated to pictures taking it in from various toothsome angles.
Whippersnappers with anywhere from 200,000 yuan ($33,507 USD) to 300,000 yuan to spend will get the same 197 horsepower, 1.6-liter turbocharged four-cylinder, sport-tuned CVT and all-wheel drive that we know in the Juke Nismo. We haven't tracked down any other official information about it yet, but potential buyers will get their first look at it during the Chengdu Motor Show that opens later this month, where it will share market-specific notes with Infiniti Q50 L.

Nissan adds 500 jobs in Mississippi for Murano production [w/video]

Nissan is bolstering its workforce at its Canton, MS factory, adding 500 workers for this fall's production kickoff of the heavily redesigned Murano crossover.
"The addition of Murano to our portfolio, coupled with the continued growth and success of the Canton plant, will move us even closer to our goal to build more than 85 percent of the vehicles we sell in the US right here in North America," said senior vice president of manufacturing, supply chain management and purchasing for Nissan's North American ops, John Martin.
The Murano will eventually be exported to over 100 markets and will be built alongside the current Xterra, Frontier, Titan and Armada. The addition of 500 jobs to the Canton facility elevates its total workforce past 6,000 people.