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Nissan lowers price of seven models for better search results

Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.
The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently - which includes Infiniti - and appears to be optimizing its placement every step of the way to do so.

Nissan will build just 45 examples of this 45th Anniversary GT-R

It's been 45 years since the release of the original Nissan Skyline GT-R, so to celebrate, the Japanese automaker has announced this special commemorative edition. Based on the newly updated 2015 Nissan GT-R in Premium trim, the 45th Anniversary edition is done up in a unique shade called Silica Brass – the same color as the legendary R34-gen 2001 Skyline GT-R M-Spec. It also comes with the requisite special badging inside and under the hood, but unfortunately, that's about the extent of the special touches applied to this celebratory model. Nissan will only make 45 highly symbolic examples of this special edition, each to be sold on a strictly first-come, first-served basis. And unfortunately they'll be restricted to the Japanese market, where they'll each command a sticker price of 10,787,040 yen – equivalent to about $91,700 at today's rates, which is already a good ten grand less than what you'd pay for a standard GT-R in the US, anyway. Nissan Releases the Limited-Edition "45th Anniversary" GT-R – Production will be limited to 45 vehicles – YOKOHAMA, Japan (November 25, 2014) - Nissan Motor Co., Ltd. today announced that the Limited-Edition "45th Anniversary" Nissan GT-R will go on sale in early February throughout Japan, in conjunction with the release of the 2015 model year GT-R. Since its release in 2007, the Nissan GT-R has been recognized as the world's foremost high performance super sports car, which embodies Nissan's commitment to "innovation that excites" like no other. The GT-R's legacy continues as the ultimate "GT" (Grand Tourer), armed with a comfortable ride, a high level of refinement and benchmark fit and finish; while its world-class high performance embodies the "R" in its name (Racing technology). Thus, its "multi performance" character allows the driver to enjoy the full depths of the GT-R's capabilities, whether navigating corners of a winding mountain road, simply cruising on the open highway or even running errands on neighborhood streets. Based on the 2015 Nissan GT-R, which features ride quality that has been specially tuned to exhibit a more mature, better refined feel than its predecessors, the "45th Anniversary" will come with a special paint color, "Silica Brass" – the same trademark color as the Skyline GT-R M-Spec (R34 Type), which was touted as the "a GT-R that satisfies the mature driver" when it was released in 2001.

Ghosn orders Nissan USA to double sales by 2017

Nissan CEO Carlos Ghosn has just one teensy-weensy request for its United States arm: Double your sales by 2017.
"China was not our biggest, I would say, disappointment. It was mainly the United States. We were expecting a strong year in the United States. It didn't happen," Ghosn said, speaking at a conference after announcing Nissan's 2012 fiscal results, Automotive News reports. Because of this, Ghosn has ordered his US executives to iron out the problems that affected new vehicle launches and to strengthen the company's dealer network.
In 2012, Nissan's US sales rose to 1.1 million units - a five-percent increase, and a record, at that. But the company's overall market share fell from 8.2 percent to 7.7 percent, putting the company further away from its goal of having a 10-percent stake overall.