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Nissan does its best Google Glass impression with 3E headgear [w/video]

The jury may still be out on whether it'll be legal to drive with Google Glass on your nose, but that doesn't mean automakers are going to sit around waiting to see which way the wind blows in one jurisdiction or another. Mercedes-Benz, for example, is already working on ways to integrate its infotainment system into Google Glass, but Nissan is taking things a step further by developing its own wearable tech.
The device is called Nissan 3E, and we don't have much information to go on at this point - just a couple of images, a terse press release and the highly stylized (and rather painful-looking) video below. The Japanese automaker lists internet connectivity and communication as the primary features. But we'd have to assume that, if an automaker is developing it, the device would have some relevance to, you know... driving.
The possibilities are endless, extending from turn-by-turn directions and track information to vehicle metrics and intuitive control of the car's auxiliary controls. We'll have to wait until we get to Tokyo to find out more, but between this and the smartwatch concept it revealed in Frankfurt, Nissan seems to be on a bit of a gadget streak lately.

Carlos Ghosn projects Renault-Nissan for #3 position by 2018

As the chief executive of both Renault and Nissan, Carlos Ghosn is one of the most powerful executives in the automotive industry. But at 60, he'll have to retire sooner than later: he's got three and a half years left on his contract at Renault, which mandates retirement by 65. But before his time is up, he intends to leave the Renault-Nissan Alliance among the top three automakers in the world. Currently the combined sales of Nissan, Renault and its various brands (including Dacia, Datsun and Infiniti) make the alliance the fourth largest carmaker globally, trailing behind Toyota, Volkswagen and General Motors, but ahead of Hyundai, Ford, Fiat Chrysler and Honda. But Ghosn sees the alliance's sales (and global market share) increasing in the next three years. Speaking with Automotive News Europe, Ghosn projected confidently that the alliance will hit the number three spot by 2018 – just three years from now. To get there, Ghosn knows that Nissan and Infiniti will need to increase their combined market share to 10 percent in the United States, growing around 2 to 3 percent each year between now and 2018. The challenge is that much more evident in North America where only half of the alliance participates. But it's not all about America. Ghosn also the Chinese market as equally vital to the alliance's success and that of its constituent automakers, projecting continued growth in China for the foreseeable future. He's also banked heavily on the Russian market, which may have dipped now, but in Ghosn's view is bound to recover. News Source: Automotive News - sub. req.Image Credit: Renault-Nissan Alliance Nissan Renault renault-nissan alliance

Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.