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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Did Amazon just deliver a car in a giant box?

Back in September, reports started rolling in that Amazon would get into the auto sales business after a promo for the Nissan Versa Note appeared on the online retailer's page. That link didn't actually sell a car, but instead acted as a referral service for potential customers, linking them up with dealers. A recent image that's been floating around on Reddit and that was picked up by The Huffington Post, though, has us wondering if Amazon has dove into the actual business of selling cars, rather than just referring people to dealers.
The image, above, shows an enormous Amazon box on the back of a flatbed tow truck. According to HuffPo, this could be one of the cars sold through the earlier promotion for the Versa Note (which was sweetened with the addition a $1,000 Amazon gift card). Apparently, three of the Versas purchased would arrive in such a fashion. Then again, this could all be nothing more than an elaborate publicity stunt. Amazon is, after all, the company has been touting drone delivery of its goods.
What do you think is in the box? Let us know down in Comments. Bonus points for those that come up with an idea as absurd as the bulk order of banana slicers HuffPo mentioned.

Nissan to add Rogue, Murano hybrid around 2015

Except for the limited-production, Toyota-assisted Altima Hybrid, Nissan has pretty much shied away from hybrid vehicles, but that is all about to change. As a part of a plan to launch a total of 15 electrified vehicles by 2016, Nissan is launching the Pathfinder Hybrid, which goes on sale this fall, and we've heard in the past that the Altima will get another hybrid variant, as well. Now, Green Car Reports is confirming that the Murano and the smaller Rogue (seen above in next-gen prototype phase) will both receive hybrid powertrains.
Though riding on different platforms, both hybrid crossovers could share the system being introduced in the Pathfinder, consisting of a 2.5-liter supercharged four-cylinder engine, a 22-horsepower electric motor and a lithium-ion battery pack. There is still no word on when the next-gen Murano will arrive, but the 2014 Nissan Rogue will be introduced on September 10.