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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.

Nissan Note getting a little louder with Nismo versions this fall

Nissan's Nismo performance division has been getting more chances to shine recently with tuned models like the Juke Nismo RS and GT-R Nismo. But its latest creation moves closer to the bottom of the Japanese brand's lineup to make a hot hatch out of the (Versa) Note. At least in Japan, the new model is due this fall, and Nismo is keeping a lot of the details about its latest creation a secret for now. What we do know is that it'll be available in two trims – the Note Nismo and the sportier Nismo S. "The development concept of this model was to build a car that makes you want to keep driving, no matter where your destination may be," said the division's chief product specialist, Hiroshi Tamura, in the company's announcement. Aesthetically, the Note Nismo looks the way a tuned Nissan should, with the division's signature red trim outlining the car. It also wears a new, mesh grille, lower air dam, red side sills and rear spoiler. Inside, the S gets standard sport seats with full Recaro buckets as an option. Nissan didn't release technical specs for either version, but it promises that the S also gets a tuned engine with a five-speed manual. But now, allow us to burst your bubble. Autoblog spoke to Nissan North America Product Communications Director Dan Bedore about the hot Note, and he told us, "There are no plans currently for a Nismo Versa Note in the US." That's too bad; if the specs turn out to be competitive, it could be an interesting rival for the Ford Fiesta ST. Scroll down to read the official announcement. NISSAN UNVEILS THE NOTE NISMO, SCHEDULED TO GO ON SALE IN FALL 2014 YOKOHAMA, Japan (July 23, 2014) – Nissan Motor Co., Ltd. has taken the veils off the latest and sportiest iteration of the popular Note, called Note Nismo, which will reach dealer showrooms in the fall of 2014. Nissan also announced that the Fairlady Nismo will receive a minor model change, while a new Nismo RS grade will be added to the Juke Nismo in the fall of 2014. Ever since the release of the Juke Nismo in February 2013, the lineup of Nissan's specialty division, Nismo, has steadily grown. Soon after the launch of the Juke Nismo, the March Nismo, Fairlady Nismo and Nissan GT-R Nismo were added to the stable; thus allowing Nismo to offer a broad range of road-going cars to the public-from compacts to SUVs to sports cars-all armed with the sporty DNA derived from Nismo's motorsports activities. And now you can add one more to the list, the Note Nismo.

Nissan Juke Nismo RS reveal confirmed by LA Auto Show

With the LA Auto Show a little more than a month away, we're getting a good idea of which cars we'll be seeing there. Show organizers have issued a press release that names numerous debuts we've heard about already, and one that caught our eye as brand new: the Nissan Juke Nismo RS.
We first heard about the Juke Nismo RS last year, and reported news of track-focused handling upgrades as well as a boost in power to the tune of 270 horsepower - an increase of 73 hp over a standard Juke. There is still no definitive word as to what else the will come with the Nismo RS package.
In addition to the Juke, we hear that the Nismo brand will also help unveil a new concept vehicle for Nissan on the LA stage.