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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Nissan GT-R takes a bloody whack at supercar rivals in fake ads

A big part of what makes a supercar super is how it makes you feel, but the performance stats and bragging rights are undeniably a big part of the equation as well. Which means you can't ignore the fact that, even with its price ever escalating, the Nissan GT-R makes minced meat out of European exotics costing twice or three times as much.
That's the inspiration for this trio of fake ads from photographer Tim Kent. In this mock campaign, Kent has depicted the GT-R as a butcher's knife and the European exotics as pieces of slaughtered meat. Ferrari is symbolized by a package of horse meat, Porsche by a pack of sausages and Lamborghini as a pair of, um... "prairie oysters".
Of course the ads are never going to run anywhere, and if you're squeamish (or vegetarian) we wouldn't suggest looking at them in close proximity to your lunch. But we have to admit they're creative, and effective.

Nissan Leaf Nismo RC Concept [w/video]

Nissan took the wraps off its Leaf Nismo RC Concept at the New York Auto Show more than two years ago. As inferred, the vehicle shares many of its pure-EV components with the production Leaf currently sitting in your dealer's showroom. But don't assume the concept is a placid, family friendly, four-place, front-wheel-drive plug-in for grabbing groceries - the RC (as in "Racing Challenge") is a purpose-built, two-seat, rear-wheel-drive prototype race car tuned for the short track.
The RC Concept is fitted with an 80-kW AC synchronous motor driving the rear wheels and drawing power from a 48-module lithium-ion battery. While the motor and battery are nearly identical to the consumer-friendly Leaf, a sleek full carbon-fiber monocoque body shell and a slew of other enhancements mean the RC is 40-percent lighter, a foot shorter in overall height and nearly seven inches wider than its commuter namesake. Nissan says the RC Concept will hit 62 miles per hour in about 6.8 seconds, top out at 93 mph and run for about 20 minutes under race conditions (it will accept an 80-percent charge in 30 minutes with a quick-charger). Understandably, if a zero-emissions motorsport series comes to fruition, the races would be short and nearly silent.
We caught up with the Leaf Nismo RC concept in Southern California, where we were offered the opportunity to zip it around a tight autocross at the former Marine Corps Air Station, El Toro.