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Nissan Murano production fires up in America for first time [w/video]

Production of the new, third-generation Nissan Murano has finally kicked off at the company's Canton, MS factory, marking not only the eighth vehicle built on the facility's lines, but also the first global product to be built there since it opened in 2003.
"The strategic investments that Nissan has made in Canton serve as a testament to the flexibility, efficiency and talent of our workforce and suppliers," said John Martin, Nissan's boss for manufacturing, supply chain management and purchasing. "In Canton, we build high-quality vehicles that compete and win globally, and the bold new Murano will build on that reputation."
The addition of Murano production, which joins Altima, Armada, Titan, Frontier, Xterra and NV, brought a further 1,300 jobs.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Nissan reveals radical BladeGlider concept for Tokyo debut

Radical reinvention of the automobile doesn't happen very often. There's a reason they refer to it as "reinventing the wheel", after all. But that's what a team of racecar designers did with the original DeltaWing concept in 2010. Originally proposed as an IndyCar racer, the project was subsequently redesigned for Le Mans. That's when Nissan got on board, supported the project for a few races, then took the design in its own direction with the ZEOD RC. And now it's taking it to the road... via the auto show.
What we have here is the BladeGlider concept, a proposal for a delta-shaped electric sportscar which Nissan will present at the Tokyo Motor Show in a couple of weeks. Designed to focus on driving pleasure, the BladeGlider is about as radical as they come. Like the DeltaWing and ZEOD RC, it's got a narrow front track and wide rear to minimize drag and optimize stability, packing a 1+2 seating arrangement to put the driver front and center like in a McLaren F1, with upward-swinging doors and underbody aerodynamics to keep it glued to the road. In-wheel motors (of unspecified output) provide the power, a lightweight lithium-ion battery (not to mention the carbon-fiber bodywork) keeps it all fearther-like, and weight distribution is heavily biased towards the rear at 30:70.
A radical concept, to be sure, but here's the kicker: Nissan wants to build it. As you can see from the press release below, the BladeGlider "is both a proposal for the future direction of Nissan electric vehicle (EV) development and an exploratory prototype for an upcoming production vehicle". While it would undoubtedly take some time to develop, much less certify for road, seeing one of these - or even better, driving one - on our favorite stretches of tarmac strikes us as a prospect worth waiting for.