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Datsun's lackluster initial sales fall below Tata Nano

When Tata introduced the Nano back in 2008, everyone was amazed at how cheap it was. They called it a game changer, but no game was changed. In fact, it took Tata five years to sell the 250,000 units it had the capacity to build in a single year. As it turns out, even buyers in what economists call "developing markets" like India aren't necessarily interested in buying an ultra-cheap automobile. And now it appears that Nissan may be falling into the same trap.
A little over a year ago, Nissan revived its old moniker Datsun to serve as a budget brand - similar to what ally Renault did with Dacia. Its lineup (consisting of models like the Go hatchback, Go+ minivan, On-Do sedan and Mi-Do hatch) is largely based on old architecture, packaged with little more than basic equipment and sold at rock-bottom prices. But Bloomberg reports that, even in the brand's core markets like India and Indonesia, the new Datsuns haven't been selling.
According to local industry figures, Datsun has sold fewer than 10,000 units of its $5,100 Go hatchbacks in India since its introduction back in March. Maruti Suzuki, by comparison, sells twice that many of its similarly priced Alto hatchbacks every month. In fact, after peaking in April, Datsun only sold 607 units in India this past July, dipping 77 percent to drop below even the number of Nanos which Tata sold that month.

Nissan to run two GT-R GT3 cars in 2015 Pirelli World Challenge series

Nissan will be lining up two FIA GT3-spec GT-Rs on the start line of the 2015 Pirelli World Challenge at the Circuit of the Americas March 6-8. Sponsored by Always Evolving, Replay XD cameras, and Nismo, the two entrants will be driven by American GT Academy winner Bryan Heitkotter and Australian racer James Davison. AIM Motorsport, the Canadian race shop founded by Roger Rodas and Erik Davis, will handle preparation of the car. It will be the first time the GT3 GT-R has come to race in America. It will race in a highly varied field, with Audi, Ferrari, Dodge, and Aston Martin among the series runners. Check out the press release below for more details. NISSAN ANNOUNCES PARTNERSHIP WITH ALWAYS EVOLVING TO CAMPAIGN TWO NISSAN GT-R GT3 CARS FOR 2015 PIRELLI WORLD CHALLENGE - 2011 Nissan GT Academy Champion Bryan Heitkotter to pilot #05 GT-R GT3 - IndyCar, Prototype and GT racer James Davison to Campaign #33 GT-R GT3 - First U.S. Appearance of Nissan GT-R Built to FIA GT3 Specifications - Debuts in Pirelli World Challenge at Circuit of the Americas March 6-8 NASHVILLE, Tenn. 19/02/15 – Nissan Motorsports announced today a partnership with Always Evolving (AE) to campaign two GT Academy-NISMO Nissan GT-R GT3 racing cars for the 2015 Pirelli World Challenge season. Nissan GT Academy North America 2011 winner Bryan Heitkotter will drive one of the team cars, while Australian open wheel and GT star James Davison will pilot the second car. Featuring logos from the GT Academy program, the two cars will be co-sponsored by Replay XD and NISMO. AE will utilize AIM Autosport for much of the car preparation and on-track support during the season. Based in Los Angeles, the team was founded in March 2013 by friends Roger Rodas and Erik Davis as a platform combine their passion for cars and their desire to support their favorite charitable organizations. Following Rodas' tragic passing in November 2013, the team has established "Racing in Honor" as their internal mission for the 2014 season in his memory. AIM won the 2012 IMSA GTD team, driver and manufacturer championships, as well as the 2013 manufacturer title while campaigning a Ferrari. "Nissan couldn't be happier to have Always Evolving and AIM as Nissan's partners to campaign the first GT3 spec GT-Rs in the U.S. in Pirelli World Challenge," said Rick Kulach, Nissan North America Motorsports Manager.

Nissan and Renault chief engineers meeting to revive joint projects

PARIS — Renault's engineering boss will meet his counterpart at Nissan in Japan this week, two sources close to Renault said, as the carmakers seek to revive projects crucial to an alliance left reeling by the Carlos Ghosn affair. The Franco-Japanese alliance is wrestling with the fallout of the ouster and arrest of Ghosn, the architect of the partnership who now says it is at risk of collapse. Analysts say that in order to turn investor sentiment around, the firms need to make good on cost-saving joint engineering projects that have slowed since Ghosn's departure. According to the two sources, Gilles Le Borgne, who was hired on Jan. 6 from rival automaker PSA, will meet Nissan's Tsuyoshi Yamaguchi, the Nissan executive in charge of delivering the joint engineering projects. Renault did not respond to a request for comment on Le Borgne's meetings. Renault-Nissan's cost-saving alliance is vital to both companies as the car industry battles a slowdown and huge investments in cleaner vehicles and automated driving. "The alliance has taken a hit, but the alliance engineering team is still there," said a third source, who is close to the alliance. "You cannot, from one day to the next, stop something that's been embedded so deeply." Japanese prosecutors arrested Ghosn — who was at the time the head of the carmakers' alliance -- in November 2018 and accused him of financial misconduct. Ghosn slipped out of Japan and fled at the end of December to Lebanon. He says the charges were fabricated to force him out of an alliance in which the Japanese side no longer trusted its French partners. Renault Chairman Jean-Dominique Senard has said both sides are determined to make the partnership succeed, with the joint projects a major focus. Those projects will be on the agenda when the board of the alliance, which also includes Japanese carmaker Mitsubishi <7211.T>, holds a regular meeting in Japan on Jan. 30. One area of focus will be hybrid power systems, a field where, analysts say, the alliance has not effectively pooled its research and development efforts. Each of the three members of the alliance has developed their own systems. "That's been among the sources of the friction," said the third source close to the alliance.