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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Chevy Volt 'acceptable,' Nissan Leaf 'poor' in new IIHS safety tests

Ford C-Max Hybrid also scored "acceptable" rating. With US Nissan Leaf sales up almost 30 percent during the first half of the year, the only thing that might be able to stop the battery-electric vehicle is a good, stiff barrier. Unfortunately, thing's aren't always pretty when that happens in the real world, according to new tests from the Insurance Institute for Highway Safety (IIHS). Things with the Chevrolet Volt extended-range plug-in are a little bit rosier, though. The two plug-in vehicles were part of a batch of a dozen vehicles that just went through the IIHS's "small overlap" test, in which the driver's side front corner of the vehicle is crashed into a rigid barrier at 40 miles per hour. Out of the dozen, only the Mini Cooper Countryman was given a "good" rating. Five vehicles, including the Volt and the Ford C-Max Hybrid, were rated "acceptable," two were "marginal" and two, including the Leaf, were "poor." Plug-in vehicles are unique in the crash-test context because of their relatively large battery sizes. In the Volt's case, the driver had a "low risk" of injury, said the IIHS. But the Leaf's crash substantially pushed back the instrument panel and steering column, creating a scenario where the driver was "likely" to sustain leg injuries. The batteries in both the Leaf and the Volt passed safety tests specifically targeted at things like thermo and electrical properties and overall integrity. "Nissan is proud of the Leaf's 'Good' rating in all other IIHS tests, a 4-star NCAP rating from NHTSA and its IIHS Top Safety Pick rating in all previous years since the car's release," the company said in an e-mail sent to AutoblogGreen. "As for the performance of the 2014 Leaf in the 'small overlap frontal test,' Nissan will continue to review these and other results from the IIHS 'small overlap frontal test' as we seek opportunities for improvement." Check out the IIHS's press release and small car crash-test video footage below. Range of ratings: Small car ratings run the gamut in challenging small overlap front test The Mini Cooper Countryman is the only small car to earn a good rating among the latest group of 12 cars subjected to the Institute's small overlap front crash test. Two electric models and a hybrid also are in the mix, with varied results. The electric-powered Chevrolet Volt (with a gasoline engine "range extender") earns an acceptable rating, while its battery-electric rival, the Nissan Leaf, earns a poor rating.

As of today, Nissan has sold 50,000 Leafs in the US, 115,000 globally

Watch out, America, there are 50,000 Nissan Leaf electric vehicles prowling your streets. That's the official word from Nissan, which says it has just delivered the 50,000th Leaf – a black SL model – to Todd and Lisa Bolt in Dallas, Texas. Todd is a pastor at the Gateway Church in Southlake, where there almost two dozen Leaf drivers who call themselves the "Blessed LEAFs Club." We're not making that up. Divinely inspired or not, Todd said in a statement that the EV completely meets the family's needs and that, "I don't know why we'd buy another gas car." Last September, Nissan announced it had sold 35,000 Leaf EVs in the US so far, and the 25,000 mark came in May last year. Globally, "nearly 115,000" Leafs have been sold, which makes Nissan's workhorse the most popular EV by a long shot. To celebrate the occasion, Nissan has put together an infographic (click to enlarge) showing the cumulative effects of all those electric vehicles on the roads. While they're only estimates based on taking the actual data from the CarWings connected vehicles (which make up 55 percent of the total fleet) and extrapolating, the numbers are still impressive. Around 906,000,000 miles driven, which means 241,000 metric tons of CO2 saved from going into the air. 50,000 Leaf sales is a big deal, sure, but we're much more keen on those cleaner air figures. Read more below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NISSAN DELIVERS 50,000TH ALL-ELECTRIC LEAF IN U.S. TO TEXAS FAMILY DALLAS (May 23, 2014) -- Nissan, the global leader in electric vehicle (EV) sales, achieved another milestone this month as Dallas residents Todd and Lisa Bolt made Nissan LEAF the first all-electric model to hit 50,000 sales in the U.S. The Bolt family took delivery of their black LEAF SL earlier this month at AutoNation Nissan of Lewisville. Thanks to enthusiastic owner advocates, robust public charging infrastructure and the launch of a successful free charging promotion, Dallas – and the state of Texas – have become hot growth markets for LEAF. So far in 2014, LEAF sales in the Dallas-Fort Worth metroplex have grown by about 50 percent over the previous year, with that growth set to accelerate faster thanks in part to the introduction of a new state tax rebate of up to $2,500 on the purchase or lease of a new Nissan LEAF.