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Nissan settles with FTC over misleading dune buggy ad [w/videos]

A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.

Nissan ZEOD RC finds nothing but trouble at 2014 Le Mans

Audi came away a big winner at this year's Le Mans competition, but Nissan has at least one thing to celebrate. The Pyrrhic victory apparently presages Nissan giving up on the gas-electric race car for Le Mans 2015. Before the race this weekend, the prototype ZEOD RC hybrid race car was doing quite well. In fact, given the way things turned out, Nissan's keen to mention that team engineers managed to get the car to complete a lap on electric power and hit a target speed of 300 kilometers per hour (186 miles per hour) on the Mulsanne Straight during testing. ZEOD RC stands for Zero Emission On Demand Racing Car. "The race was obviously very disappointing" – Wolfgang Reip Things didn't go so well once the real race started. The problem for the Deltawing-esque prototype – which is powered by a 1.5-liter gas ending putting out 400 horsepower and a pair of 110-kW electric motors – was that something broke in the transmission after just 23 minutes and five laps. Driver Wolfgang Reip put his best spin on the hybrid's collapse: "The race was obviously very disappointing but having got a taste of Le Mans now, I can't wait to get back." If Reip does return with Nissan, it will likely be in a more traditional Le Mons racer. The ZEOD RC was part of the LM P2 class, but Nissan says that, "For Le Mans 2015, Nissan will return to the LM P1 class." You can watch the full warm-up electric lap in a video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Nissan ZEOD RC heroic electric lap followed by heartbreak Amazing morning warm-up result after all-nighter by crew "New tech" car halted by "old tech" issue Nissan breaks new ground in electric vehicles LE MANS, France – Nissan's assault on the Le Mans 24 Hours may have ended early, but the revolutionary Nissan ZEOD RC electric prototype still leaves Le Mans having reached its historic goals of hitting 300 km/h on the Mulsanne Straight and recording a complete lap of Le Mans on electric power only. The unique prototype – which features both internal combustion and electric power sources – reached its first target during Thursday night qualifying when Satoshi Motoyama exceeded 300 km/h before the first chicane on the Mulsanne Straight. Nissan's other key goal was to complete an entire 8.5-mile lap of Le Mans on pure electric power. GT Academy winner Wolfgang Reip was at the wheel when the team achieved this goal during the morning warm-up.

Recharge Wrap-Up: Georgia lawyers love the Nissan Leaf, 2B vehicles by 2035

Loads of lawyers at a firm in Georgia are taking advantage of the state's EV tax credit. Georgia offers a tax credit on leases and purchases of electric vehicles for 20 percent of the car's value, up to $5,000. This has created a trend among lawyers at Arnall Golden Gregory, who one after another have been switching from gas-powered cars to the all-electric Nissan Leaf. They appreciate the environmental benefits, as well as toll exemption and access to HOV lanes, but the tax credit seems to be the biggest motivation to switch. Says lawyer Scott Wandstrat, "Everybody is signing up, now that all the cool kids are doing it." Read more at Daily Report. (Thanks to Kevin D. for the tip!) There's an easy way to see what kind of battery pack a Tesla Model S is using. Underneath the car on the passenger side, just behind the front wheel is a sticker on the outside of the battery pack. At the top is the battery size, 60 kWh or 85 kWh. Below that is a part number, followed by a letter. According to this Tesla Motors Club wiki, those numbers denote new or refurbished battery packs. The A, B or D following that number refers to the generation of battery, which also corresponds to charging capabilities. Knowing how to decode a Tesla pack could be useful if you ever need to replace your battery. Get more details at Teslarati. There will be 2 billion vehicles in use by 2035, according to a forecast by Navigant Research. The group who brought you the fuel consumption figures we shared with you previously estimates that there are currently almost 1.2 billion light-duty vehicles in use today. Navigant expects stop-start technology to grow, with 45 percent of vehicles on the road being equipped with it by 2035. Read more at Green Car Reports. The Hybrid Shop, which specializes in reconditioning batteries, is now an AskPatty Certified Female Friendly Auto Repair Facility. AskPatty, an automotive website which offers advice for women, credits The Hybrid Shop for providing a safe and comfortable environment for women, as well as offering valuable automotive services. The Hybrid Shop has launched its own corresponding microsite, which offers the resources most requested by women. Learn more in the press release below.