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How and why Nissan nearly killed off Infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.

Nissan plans to have 1,700 CHAdeMO chargers by April, 2016

Grab a bite, charge your Leaf. That's sort of the premise behind quick chargers that provide about 80 percent of single-charge driving range in about a half hour of charging. And Nissan says it's doing its part to expand the number of those stations to please its growing list of constituents. The first 160 quick chargers using the CHAdeMO standard were installed in the US three years ago and that number totals about 800 today. About 300 more will be added by April 1, and by April 1, 2016, the number of quick chargers could reach about 1,700. Atlanta, Dallas, Los Angeles and San Francisco are among the cities leading the way in quick-charger availability. The Japanese automaker, which started selling the Leaf in the US in late 2010, is doing other things to make it easier for Leaf owners to recharge, whether through quick chargers or standard ones. Last summer, Nissan launched its "No Charge to Charge" program that gives new Leaf buyers free charging at participating public charging stations for two years. A 34-percent jump in Leaf sales, which is what Nissan recorded in the US last year, will do that to a company. For some more specifics of the quick charging contingent, take a look at Nissan's press release below. Fact Sheet: Nissan's commitment to EV quick charging for LEAF drivers Since the launch of the Nissan LEAF in late 2010, Nissan has reinforced its commitment to zero emission mobility with investments in EV charging infrastructure to serve the needs of LEAF drivers in markets across the U.S. Nissan has a multi-pronged strategy to invest with charging partners to install quick charging for owners in the communities where they live and work, as well as at corporate workplaces and Nissan dealerships. Timeline of (CHAdeMO) quick charging rollout: - January 2013: Approximately 160 CHAdeMO chargers installed nationwide. - January 2015: More than 800 total U.S. quick chargers installed and active. - April 1, 2015: 1,100 quick chargers expected nationwide. - April 1, 2016: 1,700 quick chargers projected. "Access to quick chargers that can provide about 80 percent charge to a Nissan LEAF battery in less than 30 minutes has proved to increase our owner satisfaction and get more buyers to consider the benefits of an all-electric car," said Brendan Jones, Nissan's director of Electric Vehicle Sales and Infrastructure Deployment.

Nissan, Renault in talks to merge as one company

Nissan and Renault have been tied together as an alliance for nearly 20 years, but now the Japanese and French automakers are discussing whether to merge. Bloomberg, citing unidentified sources familiar with the confidential talks, reports that the idea is to form a larger, single publicly traded company to better compete against giants like Toyota and Volkswagen. It would also mark the end of the alliance that first began in 1999 and also includes Mitsubishi, in which Nissan acquired a controlling interest in 2016. A full merger would help the companies pool resources to develop electric vehicles, autonomous vehicles and car-sharing services. It would involve Nissan giving Renault shareholders stock in the new company, with Nissan shareholders also gaining shares in the new company, Bloomberg reports. The new company would be run by Carlos Ghosn, the current chairman of both companies. But any such merger, as you might expect, would be complicated, in part by geopolitics. The French government owns a 15-percent stake in Renault, and both the French and Japanese governments might be reluctant to let go of their respective home-grown brands. Currently, Renault owns a 43-percent stake in Nissan, while Nissan owns 15 percent of its French partner. Reuters reported recently that Ghosn proposed buying most of the French government's stake in Renault as part of plans for a closer tie-up. The Renault-Nissan-Mitsubishi alliance already has been working to establish a $200 million mobility tech fund to invest in startups, a reflection of how seismic changes in the auto industry have left many legacy companies scrambling to stay current. Nissan in 2016 paid a reported $2.3 billion to acquire 34 percent of Mitsubishi in order to share platforms, technology, manufacturing and other resources. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Patrick T. Fallon/Bloomberg Earnings/Financials Government/Legal Green Mitsubishi Nissan Renault car sharing merger