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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Nissan-Renault mule teases mysterious subcompact

There's always something intriguing about a mystery, especially of the automotive kind, and that's exactly what we have here. Our spies recently spotted this Nissan-Renault test mule on the road in Southern Europe. But what, exactly, are they testing? From the front end, it's clear this mule started life as a Nissan Versa Note, but check it out in profile to see the cut down rear doors. They're significantly shorter than on the production car, and the wheelbase isn't as long here, either. The tacked on fender flares suggest a wider track than stock, too. Making things even more complicated is the bizarre cladding this subcompact hatch is wearing. The odd tumors on the hood and blistered side panels indicate that the automaker is trying to keep the design underneath a secret. Given Renault and Nissan's tight relationship, it also isn't clear which company is testing this model. While the body comes from the Note, this one is wearing French license plates. According to our spies, the vehicle was also spotted leaving a Renault testing location. There are some possibilities, though. Renault already has the new Twingo out, and the next-gen Megane has an imminent release. The French brand could now be at work on a future Clio. Alternatively, Nissan is reportedly using the Sway concept as inspiration for the upcoming Micra, and we could be getting a preview here. Give us your best guess in Comments. Related Video:

Nissan New Micra headed for Canadian showroom after Montreal reveal?

Fresh off news that Mitsubishi is bringing a sedan version of its Mirage, called the G4, to this month's Montreal Auto Show, we now believe that another small car will be debuting for our small-car-loving friends to the north. Word is that Nissan will be bringing its compact New Micra to the Canadian show, as well. Slotting in just below the Versa Note hatchback in terms of both size and price, the Montreal debut should be followed up with an on-sale date in short order.
We've been hearing rumors that the New Micra would end up in Canadian dealerships for some time. At every turn, however, we've also heard that the Franco-Japanese hatch is not intended for sale in the US, and nothing in this latest report from Autos.ca would seem to indicate otherwise. As Autoblog sources are quick to point out, Nissan already has one of the least-expensive offerings in the US, the $11,990 Versa Sedan, and the Japanese automaker just doesn't see room underneath it for another model. Sorry, Yank.