2014 Nissan Rogue Sv on 2040-cars

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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.

Nissan working on bringing bizarro BladeGlider to dealerships?

It's a rare thing for pie-in-the-sky concepts to make production relatively unmolested. Edges are usually softened, mirrors made bigger and wheels shrunken into something that will be less backbreaking and easier to see out of on public roads. And while the essence of many concepts can still find their way into production, the wackier parts found in their concept forms often end up as nothing more than flights of fancy.
That makes news of the strange Nissan BladeGlider being considered for production rather interesting. You'll recall that the BladeGlider Concept debuted in November at the 2013 Tokyo Motor Show, featuring a McLaren-esque three-seat V layout, an electric drivetrain and a narrow front track like the DeltaWing and ZEOD RC. Understandably, perhaps, Nissan has been touting it as "reinventing the performance car." Everything about it screamed "concept."
Now comes word from Car in the UK that the car may actually make it to production. Quoting Nissan vice president Andy Palmer, "It's in our mid-term plan." "Our intention is to do it," he says. Now, Palmer has plenty of sway, but this should hardly be taken as an absolute confirmation that the triangle-shaped car would be coming. It is, however, a very promising sign. Palmer evidently sees the BladeGlider as a way to cajole young people into becoming car enthusiasts, which suggests Nissan might try to make it inexpensive. Alternatively, the BladeGlider could form the basis of a small-volume racecar, but it isn't clear what racing organization would have it.

Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.