2014 Nissan Rogue Sl on 2040-cars

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Deltawing takes out second ad targeting Nissan amidst design lawsuit

Don Panoz isn't a guy shy away from a fight. Since December, Panoz's Deltawing Technologies has been in a lawsuit with Nissan over alleged intellectual property violations with the design of the Zeod RC. The situation went public several weeks ago when Deltawing bought an ad in The Tennessean, a paper near Nissan's US headquarters, and the industry trade, Automotive News, aimed squarely at company CEO Carlos Ghosn.
Now, Deltawing is trying the tactic a second time with an even more scathing ad in The Tennessean on July 11 and in Automotive News on July 14 that calls the Zeod's design out directly. The bulletin puts the two racecars side by side and asks readers compare their similarities.
According to Deltawing spokesperson Gary Fong, the idea for these ads started after mediation between the company and Nissan broke down earlier this year. "We were trying to bring them to settle it amicably," he said to Autoblog. When that didn't happen, Deltawing wanted to fight the misconceptions in the public about the program and lawsuit. The strategy actually worked, too. "We've seen an opinion change," said Fong. He estimates that before the advertisements the attitude was "90 percent against Panoz," but there has been more support since them.

Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.

Panoz and DeltaWing suing Nissan over BladeGlider concept

Similarity is bound to occur in an industry where most of the products follow the same basic formula. But once in a while a new design comes along that doesn't quite reinvent the wheel, but comes pretty damn close. The DeltaWing project was one such design - and Nissan, the car's designers allege, stole that design.
After the DeltaWing proposal was rejected by the IndyCar series, its creators took it to Le Mans and brought Nissan on board to supply the power. Nissan subsequently pulled out of the program and came out with the ZEOD RC hybrid racer (right), bearing a suspiciously similar design with an unusually narrow front track at the end of a long nose cone, and a wider track at the back. The Japanese automaker then displayed the BladeGlider concept (below, right) at the Tokyo Motor Show, envisioning a translation of the same formula into road-going form.
The similarity did not escape Don Panoz, who - after making sports and racing cars under his own name and founding the now-defunct American Le Mans Series - was a central figure in bringing the original DeltaWing to life. Now Panoz has filed a lawsuit against Nissan, soliciting the courts to issue a cease-and-desist order on both the ZEOD RC and BladeGlider projects, naming Nissan motorsport chief Darren Cox and Ben Bowlby (who defected to Nissan from the DeltaWing program) as part of the suit.