2014 Nissan Rogue Select S on 2040-cars

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Nissan promising autonomous car production by 2020

Nissan will bring the autonomous car to consumers by the end of this decade. The announcement was made by CEO Carlos Ghosn at the company's US headquarters in Irvine, CA. Nissan has already begun construction of a dedicated proving ground for the self-driving cars in Japan, with completion targeted for the end of 2014.
Teaming with MIT, Stanford, Oxford and others, Nissan has already outfitted Leaf EVs with the Autonomous Drive (Nissan's brand name for the tech), a suite of new technologies developed from the brand's existing Safety Shield technology. The current iteration of Autonomous Drive uses the Around-View Monitoring system and laser scanners to analyze the environment, while artificial intelligence systems have been installed to help navigate and operate in a changing environment.
While it's easy to say that Nissan will bring the technology to market within the next six or seven years, it's more difficult to say at what price Autonomous Drive will be available. Most remarkable about all of this is Nissan's claim that self-driving cars will be both commercially viable and available at "realistic prices for consumers." It's expecting Autonomous Drive to be available across its range within two vehicle generations.

Nissan e-NV200 EV charges into Tokyo

Nissan has already shown its e-NV200 in Detroit and Frankfurt in conceptual form, now its home market is getting an up-close look at the production all-electric compact van at the Tokyo Motor Show. While it doesn't sound like the e-NV200 will be making its way to the US anytime soon, it will go on sale on sale in Europe in the middle of next year and in Japan by early 2015.
The electric NV200 will be built in Barcelona, Spain, and while that EV-minded city has committed to using the van for public transportation, Nissan's hometown of Yokohama, Japan will also put the zero-emission vehicle to work in its public services fleet. Nissan has yet to reveal the production specs for the e-NV200 - including range - we do know that it will share much of its drivetrain with smaller Nissan Leaf. Check out the press release posted below for more information about the e-NV200 and Nissan's EV efforts in Yokohama.

Bret Michaels Poisons Nissan's commercial trucking ops

Mötley Crüe isn't the only 1980s hair-metal band getting into the world of auto promotion. Poison frontman and reality show star Bret Michaels is following their lead and doing some advertising of his own. Where the Crüe have been all over the airwaves in recent years with a Super Bowl ad for Kia and music licensing with Dodge, Michaels has taken a very different route by becoming the pitchman for Nissan Commercial Vehicles.
The videos run the gamut to advertise predominantly the NV line of full-size vans, but the NV200 shows up a few times too. The star of this new campaign is Michaels' full-length music video (above) for the song Tough Love. It's basically a parody of all of those '80s rock ballads where the bands would slow the tempo down a little and reveal their softer side. Michaels rocks out at the Nissan proving grounds in Stanfield, AZ, while showing off the evaluation process and strutting around like a proper rock frontman. There are also a bunch of shorter videos (below) with the singer highlighting each part of the vans' torture testing. Although, the dialogue in these come off a bit more stilted. With these '80s metal bands getting into advertising, can it be long before Warrant is shilling for Fiat or Ratt for Mazda?