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Apple iTunes Radio picks Nissan as first automotive launch partner
Tue, 24 Sep 2013With the launch of iOS 7 last week, those who carry around a certain fruit-branded cellphone got access to a new technology called iTunes Radio. Apple's delayed entry into a market currently dominated by service such as Spotify and Pandora, iTunes Radio allows users to create their own stations or to choose from a number of featured stations. From there, listeners can fine tune their results to deliver more popular songs or newer, deeper tracks. Each song is linked back to the iTunes store, allowing users to easily buy songs they fall in love with.
Now, Nissan has teamed with Apple as the exclusive launch partner for iTunes Radio. This partnership means you'll be seeing some Nissan-specific content when you're surfing through iTunes Radio, with some subtler stuff in the form of material and some not-so-subtle approaches, like Nissan's use of iAd, a system that allows developers to directly insert advertisements into apps. The focus at first will be on the upcoming Rogue, the redesigned Versa Note and the Leaf EV.
Nissan's vice president of marketing in North America, Jon Brancheau, explained the team up, saying, "We see iTunes Radio as an integral part of our new vehicle launches and 'big moments,' riding the wave of interest and usage of this exciting new service to maximize exposure of Nissan's new models." Take a look below for the rundown from Nissan.
Nissan gets new NA boss, lowered forecasts in management shakeup
Sat, 02 Nov 2013José Muñoz, a Nissan and Infiniti sales and marketing vice president, will replace Colin Dodge as Nissan's new North America chief, come Jan. 1, as part of a wide-ranging management shuffle, Automotive News reports. Dodge will remain on Nissan's board, be assigned to special projects and report directly to CEO Carlos Ghosn.
Nissan is working on reorganizing its global operations into six regions, each with a new chief: North America (Muñoz' territory), Latin America, Japan-Southeast Asia, China, Europe and Africa-India-Middle East. Currently Nissan divides the globe into three regions, the Americas, Europe-Africa-India-Middle East and Asia-Pacific.
Nissan also lowered its sales forecast from 5.3-million vehicles to 5.2 million for the fiscal year ending on March 31, 2014. Last year, the company sold 4.914 million in the same period. In May, after Nissan's market share had fallen to 7.7 percent, Ghosn said he wants to double sales in the US by 2017 and increase its market share in the country to 10 percent.
Porsche 911 GT3 dukes it out with MP4-12C on track and GT-R on spectacular roads
Thu, 22 Aug 2013The Porsche 911 GT3 has always been a favorite among auto journalists and car enthusiasts alike, but with the introduction of the new 991-generation GT3, which is the first GT3 with electric power steering and no manual gearbox option, how does it stack up to the competition from McLaren and Nissan?
Evo's Jethro Bovingdon attempts to answer that question by pitting the rear-engine Porsche against the mid-engine McLaren MP4-12C on a racetrack and the front-engine, all-wheel-drive Nissan GT-R on some amazing, twisty European back roads. We won't give away the victor of either comparison, but we will say that, in Evo's test, the McLaren's 141-horsepower advantage doesn't give it as much of an edge over the Porsche on a racetrack as one might think, and the lack of a manual gearbox and the inclusion of electric power steering on the GT3 isn't detrimental to enjoying the car on a back road.
Watch the video below to find out which car Bovingdon prefers on road and track - we think you'll be happy to see him drift around turns every chance he gets.