2012 Nissan Rogue Sv on 2040-cars

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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Race Recap: 2014 24 Hours of Le Mans defines 'endurance'

Commenting on the rush of events that rocked beginning and end of the 24 Hours of Le Mans, Paul Truswell of Radio Le Mans said "the race is about the ability to endure, not just the ability of drivers to do what they do for a long time." The entire race machine, all the way down to the pit boards and radios, has to survive the stress and abuse of the entire day. This was the race to prove those words.
There were two Toyotas, two Porsches and three Audis, five of the seven led the race at some point, six of the seven ran in the top three. Toyota will be hugely disappointed that it didn't win when its car and drivers were so, so strong, but they gave Audi the kind of scare we haven't seen since the best of Peugeot's days, and Toyota did a better job of it even in the loss. Porsche blew away everyone's expectations, falling 3.5 hours short of a fairy tale ending that would have made Disney cry.
But Le Mans doesn't really do fairy tales. Well, not that fairy tale. Audi's Twitter handle during the event was #welcomechallenges. As usual, Le Mans answered for the entire field.

Renault's push for more affordable EVs has global implications

The Renault K-ZE is a small electric car that signals a big change in how the French automaker plans on bringing electric vehicles to the masses. Set to go on sale in China beginning in 2019, the K-ZE is meant to have the design of a sport-utility vehicle, but it's on a supermini-sized frame. While it's set to arrive in Europe by 2021, this petite EV could eventually impact electric sales here in the U.S., too. That's because Nissan, maker of the Leaf EV, is part of the Renault-Nissan-Mitsubishi Alliance, a three-pronged automaker with a huge global presence. In China, however, the Renault brand has been absent from the country's booming market for electric vehicles — driven in large part by government mandates to combat air pollution by promoting cleaner, zero-emission cars and trucks in cities. Speaking ahead of the K-ZE's debut this week at the 2018 Paris Motor Show, Carlos Ghosn, the chairman and CEO of Group Renault, stated the company "was a pioneer and is the European leader in electric vehicles." To this, he added the K-ZE is meant to have global reach and bring costs down for the consumer. "We are introducing Renault K-ZE, an affordable, urban, SUV-inspired electric model combining the best of Groupe Renault: our leadership in EV, our expertise in affordable vehicles and in forging strong partnerships," said Ghosn. In China, the K-ZE will be manufactured as part of a joint partnership in cooperation with Renault, Nissan and the Chinese automobile firm Dongfeng Motor Group. The range of the K-ZE is expected to be about 150 miles per charge, or roughly the current range in the 2018 Leaf EV. Except the K-ZE is almost three feet shorter than the Leaf, which means Renault is getting a lot more range from a smaller and lighter amount of batteries. While a car this size would be too small for the U.S. market, the technology beneath this teeny hatchback/SUV is certain to make an appearance here in the years ahead. At the 2018 Geneva Motor Show, Nissan provided a hint of its future European EV plans, courtesy of the IMx Kuro Concept. This edgy-looking electric crossover is a good indication as to the design direction of Nissan's next range of electric crossovers and SUVs over the next 3-5 years — look for the design and tech to similarly migrate stateside.