2011 Nissan Rogue Sv on 2040-cars

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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2014 Nissan Rogue

When I first started in this whole automotive journalism biz, I held a sort of hodgepodge receptionist/gopher/production assistant role, and each morning as the staff filed in, I'd ask them how they liked whatever car they were assigned to drive the previous night. Most of my colleagues would regale me with anecdotes about how good or bad a vehicle was, but one co-worker, every single morning, would answer my query with the exact same phrase: "It was fine."
I always assumed this was just a brush-off, an "ask me again after I've had a cup of coffee" sort of response. But then I found myself in a similar moment of brevity following the launch of the 2014 Nissan Rogue earlier this week. After returning home, a friend asked me what I thought of the new Rogue, and I replied, word for word, "It was fine."
And, well, it was. Nothing worth wasting exclamation points over, good or bad. Aside from something like the interesting-to-drive Mazda CX-5 or funky-looking Jeep Cherokee, nothing in this class really tries to set the world on fire. And that, right there, is fine. Nissan doesn't need to do anything crazy with its second-generation Rogue. It just needs to offer a well-equipped crossover that's handsome, functional, efficient and priced right - sticking to the same formula that made the first-generation model so successful while offering the latest crop of creature comforts in a more modern package.

Did Nissan send a ringer GT-R to run the 'Ring? [w/video]

It turns out that after toting a 7:08 time around the fearsome Nürburgring Nordschleife for the new Nismo-tuned GT-R, Nissan might not have been entirely honest about the car it was using. From what we've been hearing from a few different publications, the GT-R featured in the video isn't what we're going to see on the production model.
PistonHeads reported on the so-called "Time Attack" GT-R while it was in Japan for the Tokyo Motor Show, going so far as to detail the differences between it and the standard GT-R Nismo. And friends, this isn't just a matter of swapping tires. The mods made to the Time Attack car are far more comprehensive.
For a start, the TA produces more downforce thanks to larger aerodynamic pieces. It's some 110 pounds lighter than the standard car, thanks to new bucket seats. The ECU and dampers have been swapped for new units, and the brake pads are different as well. If you've read this far, you might be feeling slightly angry or betrayed that Nissan is toting numbers for a modified car. Don't be.