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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

2015 Nissan Murano is the Sport Sedan Concept of crossovers [w/video]

The edgy new Nissan Murano has just been officially unveiled at today's New York Auto Show following its online debut earlier this week. Wearing sheetmetal clearly inspired by the Japanese brand's creatively named Sport Sedan Concept, the third-generation Murano continues the tradition of offering dramatic styling and surprisingly premium interiors.
With headlights and a grille that look lifted from the Detroit Auto Show concept, the Murano arguably has more design presence than it's ever had before, thanks to its sharply styled headlights and in-your-face grille. The profile is highlighted by an aggressive kink in the beltline behind the C-pillar, while the rear of the crossover sports a smallish rear window and strongly styled C-shaped taillights.
The redesigned interior isn't quite as dramatic a departure as the exterior, with a layout reminiscent of the larger Pathfinder. The material quality, though, looks to be significantly improved for 2015. There are also no shortage of optional, upmarket interior items, like heated and cooled front seats, a heated rear bench and an upsized panoramic sunroof.

MI man injured in crazy Nissan Titan crash caught on video

Earlier today, a man from Kentwood, Michigan was seriously injured after a bizarre accident on Interstate 96 outside of Lansing. While he's expected to make a full recovery, it's the footage captured by another driver that makes this incident so remarkable.
The 59-year-old driver of the Nissan Titan involved in the crash was towing a trailer when he hit the median and was catapulted over a guardrail into a local creek. A driver that was traveling alongside caught the entire incident on Vine, creating a disturbing loop of the truck flying through the air, before disappearing from view.
The man was recovered by rescue services, taken to a hospital, and is expected to make a full recovery. It's unclear what caused him to lose control and end up on the median. Scroll down for the six-second Vine video.