Nissan Quest Se on 2040-cars

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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

2013 Nissan Juke Nismo

Scratching All The Right Itches
Say what you will about the unconventional aesthetics that Nissan employed on the company's Juke. I love the thing. The universe has no shortage of ambiguously styled CUVs, and while I can't exactly say I would have turned to the amphibian world for design inspiration had it been me with the charcoal in my hand, I can certainly appreciate the fact that the Juke isn't just another box-on-box design.
And then there's that engine. The turbocharged 1.6-liter four-cylinder under the hood is one of the best powerplants in the company's toy box, offering plenty of low-range torque and comical levels of thrust. Hell, it even makes the optional continuously variable transmission tolerable. Praise be to the deities of forced induction. But something has always been missing from the mix. From the first moment I got my hands on the Juke, I couldn't help but think how much better the machine would be if Nissan ditched an inch or two of ground clearance and sharpened up its suspension. Think more "hot hatch" and less "Kermit goes to Kroger."

Ghosn orders Nissan USA to double sales by 2017

Nissan CEO Carlos Ghosn has just one teensy-weensy request for its United States arm: Double your sales by 2017.
"China was not our biggest, I would say, disappointment. It was mainly the United States. We were expecting a strong year in the United States. It didn't happen," Ghosn said, speaking at a conference after announcing Nissan's 2012 fiscal results, Automotive News reports. Because of this, Ghosn has ordered his US executives to iron out the problems that affected new vehicle launches and to strengthen the company's dealer network.
In 2012, Nissan's US sales rose to 1.1 million units - a five-percent increase, and a record, at that. But the company's overall market share fell from 8.2 percent to 7.7 percent, putting the company further away from its goal of having a 10-percent stake overall.