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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Nissan Leaf all-electric taxis start pilot program in NYC [w/video]

When New York City picked the Nissan NV200 as its Taxi of Tomorrow, many were surprised that the vehicle wasn't electric, or even a hybrid for that matter. With NYC Mayor Michael Bloomberg on hand, Nissan celebrated Earth Day on Monday by unveiling a pilot program of electric taxis for the city consisting of six 2013 Nissan Leaf EVs, which the mayor referred to as the "taxi of the day after tomorrow."
This pilot program is aimed to show how EVs can operate as taxi cabs, and Mayor Bloomberg said that New York City hopes to have a third of its taxi fleet electrified by 2020. In addition to the six cars, Nissan has also provided three quick chargers around Manhattan, allowing the Leafs to get an 80-percent recharge in just 30 minutes.
According to David Yassky, commissioner of the NYC Taxi and Limousine Commission, "What we have to do now is figure out how you integrate the charging of an electric vehicle into the duty of a taxi cab."

Nissan exec talks about smaller Leaf, and maybe a CUV EV as well

The Renault Zoe is a popular electric vehicle in Europe, and it gives buyers on the continent a zero-emissions option that's smaller than the Nissan Leaf. Here in the US, Nissan only offers its one all-electric passenger vehicle, but the company might be taking a page from its corporate partner to offer a smaller Leaf in the near future. According to Gareth Dunsmore, Nissan EV European head, Nissan is thinking about both a smaller EV based on the Zoe and larger, all-electric SUV/CUV. "We've invested $5.4 billion in electric cars such as the Leaf, so we need to ensure we're satisfying as many types of customer as possible," he said. "In Europe, that could mean looking towards B-segment hatches and SUVs or crossovers," according to Auto Express. "If we look towards crossovers or the B-segment for the next car, those could make perfect sense." As for what we actually know about the next-gen Leaf, details are scarce. We did get confirmation that a 200-mile range update is in the works, but information on timing and other details are still something we're waiting for. Let's throw the idea of a smaller Leaf into the rumormill and see when Nissan starts talking. The gallery above shows off the Nissan IDS concept, which was shown at the Tokyo Motor Show last year. Related Video: Featured Gallery Nissan IDS Concept: Tokyo 2015 News Source: Auto ExpressImage Credit: Copyright 2016 Sebastian Blanco / AOL Green Nissan Renault Crossover SUV Electric renault zoe nissan ids