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Why 2015 is going to be a huge year for trucks

Nissan chief executive Carlos Ghosn took center stage to introduce the 2016 Titan last week at the Detroit Auto Show. He spoke of the truck's new features, impressive Cummins V8 diesel engine and the extensive amount of time and money required to build a modern, competitive pickup truck. "We have done all of this because we see opportunity – an opportunity in the unmet needs of today's American truck customers," Ghosn said. He was speaking about the Titan, but his thoughts echo the industry's mindset: When it comes to trucks, find an opportunity and attack. Even with CAFE regulations looming and fickle consumer preferences, investing in trucks is a no-brainer for automakers. Some consumers will always need a truck for their job or lifestyle. And some people will always want one, whether they need it or not. With that in mind, here are four reasons why the pickup-truck sector is more important than ever and poised for growth in 2015. View 24 Photos The Nissan Titan Is Back Okay, it never left, but the Titan hadn't been redesigned since its launch in 2003, and Nissan sold more NV200s than Titans in 2014. It's an understatement to say the truck was languishing. That all changes with the 2016 model. The Titan will come in two variants, a traditional fullsize competitor and the Titan XD. The XD will lead the market launch, and it arrives late this year. It's pitched as a "whitespace" offering, Nissan sales and marketing vice president Fred Diaz said. The idea is to offer something in the general size and price range of a fullsize truck, but also have some of the capability of a heavy-duty truck. The XD uses a fully boxed ladder frame, the chassis design from Nissan's commercial division, and the wheelbase is about 20 inches longer than other Titan models. The XD, which Nissan is calling the flagship of the line, will be the only model with the 5.0-liter Cummins turbodiesel V8. It produces 310 horsepower and 555 pound-feet of torque, while being able to tow 12,000 pounds. V6 and V8 gasoline models will also be offered on the Titan XD and the standard, non-XD model. When production ramps up, the Titan will be sold with several cabs, beds and trims. New features include trailer sway control, an integrated trailer brake controller, more storage options in the cabin and even laminated front and rear side glass to reduce outside noise. All of this has given Nissan fresh confidence in an area where it admittedly has been lacking. "We can compete," Diaz told Autoblog.

2014 Nissan GT-R squeaks in under $100k*, Murano CrossCabriolet priced, too

Another year, another price hike for the ridiculously awesome Nissan GT-R. When the GT-R was introduced for the 2008 model year, it had a starting price of $69,850, increasing steadily each year up to $96,820 for 2013, and now Nissan has announced that the 2014 GT-R will have a base sticker price of $99,590 (*not including the destination charge, which has not been announced yet).
More than just a simple price hike, the 2014 GT-R gets some upgrades, continuing the model's other longstanding tradition - continuous improvement. While there has been no increase in power, Nissan says the 545-horsepower, twin-turbo V6 now has better response in its mid- and upper-rpm ranges. Nissan has also improved the car's handling, giving it different shock absorbers, springs and a reworked front anti-roll bar, along with "increased body rigidity," though it doesn't specify how the latter is accomplished. The changes are said to lower the coupe's center of gravity and further improve its (already spectacular) handling. A few styling tweaks include the addition of a Premium Interior Package offering hand-stitched red leather seats, a color pattern for the steering wheel on the $109,300 GT-R Black Edition and an engraved aluminum plate showing the owner who built their car's engine.
Along with the announcement of the 2014 GT-R, Nissan also released details for the 2014 Murano CrossCabriolet. The big - but not surprising - news is that Nissan has lowered the price of its slow-selling crossover convertible to $41,995, representing a price drop of just over $2,500. Aside from price, model year changes include two new exterior colors and redesigned 20-inch wheels.

Nissan Canada offers box-fresh racecar for $19,998 [w/video]

Nissan is seriously emphasizing its commitment to motorsports with projects like next year's GT-R LM endurance racer at Le Mans and the company's participation with GT Academy. At least in Canada, the automaker is adding another opportunity to get people onto the track with the new Nissan Micra Cup one-make race series. Sure, the Micra might not as quick as a GT-R, but this series offers Canadians a chance to start racing for a reasonable price. Nissan claims the events have "the lowest running cost of any Canadian series," and we can't think of a cheaper turnkey new racecar in all of North America.
The cars are all based on the not-for-US Micra 1.6 S M/T model with a 1.6-litre four-cylinder engine making 109 horsepower and 107 pound-feet of torque and a five-speed manual gearbox. The only real performance upgrades are a Nismo suspension kit, new exhaust, improved brake pads and sticky Pirelli tires. For added safety, the interior is entirely stripped out and is replaced with a full roll cage with a driver protection net, FIA-approved racing seat with five-point harness, fire extinguisher and front and rear tow hooks. The whole, race-ready package will set competitors back $19,998 Canadian dollars before taxes.
The inaugural Micra Cup series begins in May 2015, and the first season is exclusively taking place in Quebec, with the promise of moving to other provinces if it's a success. Each event includes a half hour of practice, a half hour of qualifying and a pair of half-hour races. Nissan is estimating impressive fields of over 25 cars of competitors.