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Nissan settles with FTC over misleading dune buggy ad [w/videos]

A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.

Nissan's 'No Charge to Charge' is what incentives look like in the EV age [UPDATE]

Nissan knows that offering free charging can increase Leaf sales, so it only makes sense for them to expand the "No Charge to Charge" program. And that's exactly what happened yesterday. As previewed during the New York Auto Show, No Charge To Charge gives new Leaf buyers free charging at participating public charging stations – which is pretty much any public station – for two years. That's the kind of thing that simplifies the EV buying process, which can move units, Brendan Jones, director of Nissan EV sales and infrastructure, told AutoblogGreen. "There is an expectation that we'll get a sales increase out of this," Jones said. "All the dealer has to say is that we have one card that accesses all chargers and we have a promotion where you can get free charging. The more complexity we reduce, the more sales we get." "The more complexity we reduce, the more sales we get." – Nissan's Brendan Jones That all-access angle is important for the broader EV market, Jones said, calling the program, "The first valid step towards interoperability." Jones said there will be more surprise announcements soon. "The infrastructure companies really came together to support Nissan on this," he said, but added that, "What's good for the industry and EVs in general is good for Nissan." "Leaf customers are not shy about their ability to provide constructive criticism," Jones said, " and interoperability has always been a big concern." Now that many of the early adopters drive an EV, the next target audience are the people who are telling EV companies to "Make this easy for me and I will adopt," Jones said. "[Interoperability] is a necessity for the industry now. We know the experience is great once they drive it. This just takes away a barrier, that confusion at the dealership." And, in some areas in the US, No Charge To Charge is now live. There are 2,600 public stations (200 of them fast chargers) in the initial 10 markets, Nissan says. Those include: San Francisco, Sacramento, San Diego, Seattle, Portland (OR), Nashville, Phoenix, Dallas-Fort Worth, Houston and Washington, DC. Nissan hasn't announced where the next 15 markets will be, but we know that they will likely be wherever the Leaf is selling well and there are a fair number of DC fast chargers. As we reported in April, each charging session in the No Charge To Charge program is limited to 30 minutes if you're plugged into a CHAdeMO fast charge station and to an hour at a Level 2 station.

Macron and Abe seek to avert messy Renault-Nissan breakup

TOKYO/PARIS – France and Japan's leaders met for bilateral talks to avert a diplomatic row over the Renault-Nissan-Mitsubishi alliance on Friday following the surprise arrest of its Chairman Carlos Ghosn in Japan. With the carmaking alliance facing its biggest test after the ousting of Ghosn at Nissan and affiliate Mitsubishi over financial misconduct allegations, President Emmanuel Macron sat down with Prime Minister Shinzo Abe at the G20 summit in Buenos Aires. Ghosn's arrest to face accusations including the under-reporting of income has triggered new attempts by Nissan to weaken Renault's control of the Franco-Japanese alliance, adding to challenges facing Macron at home. Macron, whose government has repeatedly pressed Japan to share evidence unearthed by Nissan's internal investigation into Ghosn, "restated his firm wish that the alliance should be preserved, along with the stability of the group," an Elysee official said after Friday's meeting with Abe. Abe said it was important to "maintain a stable relationship," according to a spokesman for the Japanese leader. "However, he said the future of the alliance is up to the private-sector shareholders. The government of Japan does not prejudge the future of the alliance," the spokesman said. The French official quoted Abe as telling Macron that "the legal process must be allowed to take its course." LEADERLESS Tokyo authorities on Friday extended Ghosn's detention for a second time, by the maximum-allowed 10 days, local media reported. Prosecutors must file charges by Dec. 10 or arrest Ghosn for new crimes to hold him beyond that date. Tokyo prosecutors declined to comment. Nissan did not immediately respond to a request for comment. Ghosn's detention has left the global auto alliance without its leader and main interlocutor with the French government, which owns 15 percent of Renault and wants to maintain the ownership structure enshrining its control of the partnership. But Nissan Chief Executive Hiroto Saikawa has made clear that Nissan wants to weaken the control of its smaller parent as it carries out a governance review. Renault's 43.4 percent Nissan stake ensures an effective voting majority at shareholder meetings, while Nissan's reciprocal 15 percent Renault holding carries no voting rights.