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How and why Nissan nearly killed off Infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.

Formula Drift kicks off 11th season on Streets of Long Beach

The 2014 Formula Drift series kicked off last weekend in Long Beach, and saw Chris Forsberg, who you'll recall went mad and drifted around a warehouse in an Infiniti M, take the title behind the wheel of his Hankook Tire Nissan 370Z (shown above).
Forsberg really ran away with the first round of competition, outscoring his closest opponent, second-place finisher Kenneth Moen and his Bridges Racing Nissan 240SX, by 20 points. Third place was 2013 championship winner Michael Essa and his Yokohama BMW M3, 30.5 points behind Forsberg.
In the manufacturers' title, Nissan took an early lead with 122 points, which isn't a huge surprise considering five of the top ten drifters were piloting either a Z or a product of the brand's S platform. Ford, which had two drivers (Justin Pawlak and Vaughn Gittin, Jr.) in the top ten, took home second place, while BMW is currently third in the manufacturers' standings.

Nissan IDx 'in the plan' for production, needs support from fans [w/poll]

If there's a trend in the auto industry we can firmly get behind, it's the small, light and affordable rear-drive coupe. The positive critical reception to the Scion FR-S and Subaru BRZ twins has encouraged other manufacturers to look at building their own rear drivers, and even a few to show actual concept cars based on the idea. The Chevrolet Code 130R from 2012 and more recently, the Nissan IDx twins that were first shown at the 2013 Tokyo Motor Show both come to mind, as does the brand-new Kia GT4 Stinger Concept.
Nissan trotted out the IDx Nismo and the IDx Freeflow for another showing in Detroit and we'll admit to being totally smitten with both cars. Again. The duo draw inspiration from the iconic Datsun 510, a lightweight, affordable rear-driver that remains a cult favorite decades after production ended.
Now, a report from our friends at AutoWeek reveals that we may, possibly, hopefully see a production IDx, provided fans make a strong enough case for it. "It's in the plan," Nissan product boss Andy Palmer told AW. According to the report, Palmer said the IDx is "into the first sage of the development process. The next stage is project validation and then looking at the business case. It's no one's intent to waste millions of the company's money, so obviously we have a good feeling about this one."